DigiThoughts

DigiGras 2010

February 12, 2010 by Reena Leone
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It is that time of year again; where San Diego’s Gaslamp District is transformed into the French Quarter. Where the beads fly though the air and party rages on. It’s Mardi Gras!

Each year, Digitaria participates in the Gaslamp Mardi Gras Parade. A dedicated team of Digitarians design and construct a parade float right here in the basement of our headquarters. Come Tuesday, we will take to the street to celebrate with our fellow San Diegans.

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Bon Voyage Laura!

February 05, 2010 by Reena Leone
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Today, Digitaria bid Project Coordinator, Laura Philip, a fond farewell. Laura brought enough spirit and energy to fill whichever part of the office her desk was moved to. She will be greatly missed, but on a brighter note, there are now openings in both Project Management and the Digitaria Britney Spears Fan Club.

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Having your cake, Facebook, press center, blog, Twitter feed, Youtube page and eating it too

January 27, 2010 by Reena Leone
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Since fall of last year, Digitaria has been partnering with technology and communications giant QUALCOMM to humanize their brand through social media. With the launch of their Social Media Newsroom, QUALCOMM has successfully reached out and created a more personal feel for their brand.

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‘Cause there is nothing more embarrassing than building a social network that no one uses

January 18, 2010 by Dan Huss
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So maybe you produce a regular podcast or blog or maybe your site just sells something. You have been reading a lot about creating two-way communication with and amongst your customers and are convinced that adding social media functionality to your site is the way to go.

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Digitaria's Exciting Two Page Spread in .Net Magazine

December 09, 2009 by Bobby Ghoshal
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Digitaria has made a significant footprint in one of the U.K.'s top web design publications, .Net magazine, with a two page company-spotlight spread. This news arrived to us just in time for the holidays and it's just the kind of gift we love to receive!

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Sports Industry Leading the HD Revolution

November 24, 2009 by John Van Spyk
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The next generation of Internet video for the sports industry is upon us.  Full-screen, high definition streaming video is a reality that changes the sports landscape for good.

It has long been understood that Sports fans have been driving force behind the sales of new high-definition televisions.  Numerous surveys have shown that this adoption of HD televisions conclude that sports fans are more eager to adopt new technologies that quickly deliver sports content than non-sports fans.

“Sports fans are demanding the latest technologies to keep up with their favorite sports,” said Tim Herbert, CEA’s senior director of consumer research.  “Clearly a growing business is creating new programming to reach this affluent and influential demographic.”

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12th Annual Digitaria Costume Contest

October 30, 2009 by Adam Storr
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Happy Halloween Eve! Every Halloween, Digitarians dress up for our annual company-wide costume contest. With 90+ employees, we are bound to have some interesting characters show up to work.

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A Summer Project That Shook Up Human-Computer Interaction

October 27, 2009 by Erik Levitch
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Some days ago, I stumbled upon an ambitious summer project that tried to redefine the way we interact with computers. The project, entitled 10GUI, takes a hard look at the inherent limitations of the mouse and the windowed desktop while looking forward for a possible solution. We've all seen how touch-screen technology has transformed the way we interact with kiosks and mobile phones, but how can we harness this type of technology for the desktop?

The Problem

I’ve watched countless videos on the potential of touch-screen and many of them do not address the hardcore 8-hour-a-day use scenario. Take a look at demos for Microsoft Surface, for example, and it becomes clear that this type of implementation isn't practical for everyday use. Imagine having to keep your arm extended toward a screen for hours while trying to create a design in Photoshop...yeah, that won't work. However, in the case of Microsoft Surface, they are using multi-touch technology to allow more complex interactions on the screen. The ability to use two hands at once goes beyond the limitations of the mouse, but is this the answer?

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How to Make the Perfect Aero Pressed Coffee at Work

October 23, 2009 by Bobby Ghoshal
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Nick Zadrozny, our self confessed coffee-geek, shows us how to make the perfect cup of aero pressed coffee.

You will need:

  1. A coffee grinder
  2. An aero press
  3. A micro filter
  4. A stirrer
  5. A coffee mug
  6. Hot water
  7. Coffee (important!) 

After doing the math it looks like I spend approximate $125.00/month on coffee by going to our local barista. Nick buys a pound of coffee for $15.00 and it lasts him all month. That puts his daily coffee expenses at around $0.30 and mine at around $5.00 (I drink about 2 cups a day). The aero press is fun to do and it is going to save me a chunk of change. If you give it a go, let us know how it went!

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What's In That Plastic Red Cup? The Do's & Don'ts of Using Social Media To Find Employment

October 13, 2009 by Reena Leone
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Social Media is everywhere. It is on the tip of everyone’s tongue in one way or another. People tweeting this and Facebooking that. There are very few people who don’t have at least one account these days. But what was once used for fun and for connecting with friends can be used for business. And for those who are just finishing college, Social Media could be a good way to not only get a job, but to get the job you really want. This is your chance to market yourself. But, in a world where information is instant and we broadcast our lives to the world, we need to be conscious of what we’re putting out there.

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