DigiThoughts

From Idea to Completion: A 4-Step Guide to Getting Your Project Off the Ground

 July 29, 2009 by Julia Hinger

Have you been in this situation before? You are full of ideas for new features, upgrades, fixes or new projects that you would like to implement on your existing website or application. But before you can get started you need to secure buy-in from your co-workers/team/boss and get the budget you need to make those changes. The following steps are designed to provide you with the research, solutions and cost/benefit scenarios that might come in handy when making your case and getting your budget approved.

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Julia Hinger Manager, User Experience

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The 4 C's of Online Community Building

 July 10, 2009 by Dexter Bustarde
I have a theory when it comes to online communities. It's based on several words that begin with the letter C. I get to work with clients on how to improve "engagement" with the site, and when I do, I usually look to see how they can improve on each of the following areas.

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Dexter Bustarde Web Analyst

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Google: Your Friend With Benefits

 July 02, 2009 by Karen Bellin
A partnership goes two ways. I've looked at how Google benefits your online business, but how does your Web site keep Google in business? For some, the fact that Google sells advertising alongside search results that contain content from their Web site makes Google a blood thirsty "internet vampire" (as interpreted in The Independent) and not a partner at all. "[Google is] 'Sucking the Blood' Out of Newspapers," said WSJ Publisher, Les Hinton in reference to the fact that Google does not share ad revenues from its News site with News publishers. But even if Google did share the revenue, would news publishers share advertising revenue they accrued based on visits referred to their site from Google? Probably not.

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Karen Bellin Digital Strategy Director

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