DigiThoughts

Digitaria & Microsoft Team Up to Evade a Critical DoS Vulnerability

 August 25, 2009 by Bobby Ghoshal

 

Digitaria’s Director of Enterprise Software Solutions, Sasha Pfandt, recently helped Microsoft circumvent a critical security vulnerability in their ASP.NET framework. Sasha was kind enough to give us some more
visibility into the core issue. For more information regarding this vulnerability, please visit:
http://www.microsoft.com/technet/security/bulletin/MS09-036.mspx

 

Sasha, what do you do at Digitaria?

I'm lucky to be a part of an amazing team of talented and dedicated professionals. My role changes from project to project, but most often I find myself working on overall system architecture, planning and collaboration within Digitaria’s technology department. I’m here to make sure things “click.”

As part of our process we get to evaluate the latest technologies and pick the most promising and innovative ones, then put them through vigorous testing. Some software works great, others not so much.

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Bobby Ghoshal Marketing & Brand Manager

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Digitaria Needs Your Thumbs Up For SXSW '10

 August 21, 2009 by Bobby Ghoshal

Don't want to read below but would love to vote anyway? Please visit the link and give us a thumbs up: http://panelpicker.sxsw.com/ideas/index/interactive/q:Digitaria

Once a year SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. This year Digitaria is looking to send two of our gurus to SXSW '10 as speakers, but we need your thumbs up.

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Bobby Ghoshal Marketing & Brand Manager

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Digitaria Is a Contender at the ADDY Awards '09

 August 17, 2009 by Bobby Ghoshal

Digitaria came home with the GOLD ADDY again this year when the San Diego Ad Club presented us with the "2009 National ADDY Award" for creative excellence around the "Are You a Contender or a Pretender" call for entries campaign.

How would you handle idea-slayers in the workplace? Digitaria designed and directed an intro video and nifty hand out cards called the "San Diego ADDYs Contender Guide" containing information on effective moves, difficulty levels and suggested weapons. Here were some of our recommendations. Are you a contender or a pretender? Time to find out.

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Bobby Ghoshal Marketing & Brand Manager

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Digitaria Now Listed in the Inc. 500 (NOT 5000!)

 August 14, 2009 by Bobby Ghoshal
Good news travels fast, really fast. Inc. Magazine just announced that Digitaria made the cut for the top 500 fastest growing companies in America by ranking in at 407, with a growth rate of 634.8% (and when we look around the office, it shows.) For 3 consecutive years Digitaria has made the Inc. 5000 list by breaking the Inc. 2000 barrier in 2007, the Inc. 1000 barrier in 2008 and now, finally, the prestigious Inc. 500 for 2009. Check out our Inc. company profiile here. We love what we do everyday, but recognition like this makes an already juicy fruit a lot juicier.

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Bobby Ghoshal Marketing & Brand Manager

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When it Comes to Marketing Campaigns, HBO’s “True Blood” is Killing It!

August 06, 2009 by Reena Leone

Who would have thought something as classic as vampires would mix so flawlessly with something so new as an integrated marketing campaign? HBO certainly did when they set out to promote their new hit show “True Blood.” This is truly a case study for a marketing plan done right.

Here's a background for those who have not yet seen the show: A synthetic blood drink has been invented that can sustain a vampire's thirst for blood. This technological advancement was so significant that vampires can now “come out of the coffin” and become members of society. Instead of a traditional marketing plan, True Blood creates an "in world" perspective. This is done through a vast array of social media, digital, and traditional advertising techniques but for the purposes of time and energy, I will focus on my favorites.

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Reena Leone Marketing and Social Media Coordinator

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