DigiThoughts

What I Learned at Comic Con 2010: Transmedia is Everywhere Part 2

 July 30, 2010 by Reena Leone

Part Two: Transmedia and the Internet

In my previous post, I explained the principles of transmedia based on a presentation given by USC’s Henry Jenkins at Comic Con.

Now I want to take it a step further and explain how important transmedia is in the online space and how it differs from traditional promotion and branding work.

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Reena Leone Marketing and Social Media Coordinator

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What I Learned at Comic Con 2010: Transmedia is Everywhere

 July 27, 2010 by Reena Leone

Transmedia is Everywhere Part 1: What is it?!

Comic Con is more than just a place to experience the latest that the entertainment industry has to offer; it is also a place to learn.

Thursday, I attended a session called “So You Think You Can Make Transmedia Entertainment” which was presented by Henry Jenkins of USC, author of Convergence Culture: Where Old and New Media Collide.

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Reena Leone Marketing and Social Media Coordinator

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The Art of Getting Started

 July 26, 2010 by Michael Jackson

Whether you've been in the business for a year or 20 years, chances are you've sat in front of a blank screen thinking, "what's next?!" without a clue to the answer. I've seen designers stare at a logo on the screen for half a day while trying to come up with that BIG idea. Every designer is different and there is no holy grail that works for everybody. But there are exercises and practices that may help alleviate the situation.

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Michael Jackson Art Director

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Flash 101: A look at the Adobe Flash Platform

 July 20, 2010 by Chris McJannet

Adobe has done an excellent job at confusing as many people as possible with their misaligned approach to keeping things simple. This is most evident in their marketing efforts for the Flash Platform. Don’t get me wrong, I think Adobe has come leaps and bounds, making many improvements, but I think there has been a serious lack of focus in determining the strengths of products and their position in the marketplace.

In this article I will take a simplistic approach and hopefully enable the general audience to understand the ins and outs of the Adobe Flash Platform.

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Chris McJannet Senior Multimedia Developer

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It’s Good To Be Passive

 July 19, 2010 by Michael Brown

It’s good to be passive.

While this is not a true statement, in finding love, plotting your career path or driving the freeways of Los Angeles, it’s definitely true in technology.

Look at the most successful start-ups or technologies to roll out in the last 10 years – nearly every one of them has a passive element that was the game-changer for it.

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Michael Brown VP, Media & Entertainment

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Flash and HTML5: The Real Truth

 July 15, 2010 by Chris McJannet

Have you ever wondered why people have ignored the fact that not only has Flash changed the way the web has moved, but has shifted the way we consume interactive experiences? Chris McJannet explains why Flash is far from dead and how Flash and HTML 5 can co-exist.

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Chris McJannet Senior Multimedia Developer

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Digitaria Brings Engagement to Qualcomm's Uplinq 2010

 July 13, 2010 by Adam Storr

Digitaria at Qualcomm Uplinq 2010 from Digitaria on Vimeo.

Last week, Qualcomm hosted their annual Uplinq Conference in San Diego, CA. In a multi-OS world, it is the one place where the mobile developer community can come together and share their ideas and insights.

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Adam Storr Business Development & Marketing Coordinator

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Digitaria Reaction to Teen Facebook Abandonment

 July 13, 2010 by

Recently eMarketer released data (Click here for full study) providing insight as to why teen users leave Facebook. Among the multitude of reasons for this is the fact that users just simply “lost interest” with the platform – accounting for 45% teen lapses in Facebok usage. Below is an internal Digitaria thread responding to these figures, and exploring Facebook’s position in a forward moving social landscape. 

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Chris Book Director of Marketing

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