DigiThoughts

Growing up in Sweden, whenever I was given the choice between the A-Team, McGyver, or the Adventures of Tintin, I always chose the skinny journalist with the funny haircut over the foursome with the epic theme song and the paper clip magician.

There was something about the simplicity in the world of Tintin that appealed to me. He was a fearless adventurer, an explorer, someone who didn’t mind getting his hands dirty in order to solve a mystery. That most of his adventures could be tied to real life events and people meant that it was a history lesson without the burden of classrooms, tests, or cranky old teachers way past their expiration date. The Tintin stories, by Hergé (a pseudonym for the Flemish cartoonist Georges Remi), were transporting, and captured the essentials, the true spirit of discovery at the core of these events. The narrative focus and intensity in these books made you believe you had traveled all the corners of the world yourself.

After years of reading the beautifully drawn comic books, immersing into audio books, and watching the action packed 1990s cartoon series, I was absolutely thrilled to get passes to a recent preview of the new, big-budget Hollywood movie from Steven Spielberg and Peter Jackson. I didn’t expected it to be an easy task to transfer the mystery of Tintin, who’s been adventuring around the world since the early ’30s, onto the big, 3D screens of 2011.

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Robin Kadfalk Creative Coordinator

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There are marketing teams in-house, and then there are marketing agencies. If you’re in-house, you’re concerned with developing ongoing campaigns and programs to exceed the past year’s bottom line -  revenue, awareness, you know the target. At an agency you’re tasked with developing innovative ideas that will enable your clients to pave the way as industry leaders, and support their day-to-day tasks to enhance their initiatives, effectively making their lives easier.  

Clients often ask: Why bring in an external agency when we can hire in-house? There are pros and cons to each, and here’s what a marketing manager should consider before making a decision

In-house
Working in-house provides an immersive full-circle brand experience where it’s easier to gain access to a plethora of content, including quotes from internal members and upcoming breaking news. While the execution of certain technical tasks may be outsourced, working inter-departmentally to align ideas and develop cohesive campaigns is often simplified - and critical to success.  

Working within a company provides streamlined access to content in real-time, enabling social content production at a more rapid pace, from the development to approval process. Digitaria supports these efforts by utilizing brand-centric content in a story-like format to resonate with the end consumer.

Agency Life
In the fast-paced agency life, brands have access to collective groups. While team members and point of contacts may be involved in day-to-day activities, their engagement in other agency initiatives allow them to be more open-minded, which often results in innovative thinking with a fresh approach.

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Stephanie Shkolnik Social Media Strategist

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Digitaria’s annual holiday gag gift exchange was a huge success -- big turnout, some hilarious gifts, from a much-needed supply of whistling Nerf darts, to various types of booze, to NSFW books and costumes, to a cat clock that meows on the hour.

Amidst the choosing and opening of presents, there was one smell in the present pile that was most foul, though no one could identify the cause. Still, when it came my turn, I knew what I was going for: I had been eyeing it the whole time. Someone did a killer wrapping job on it and it looked to be a winner in my book.

But as I picked it up… the smell wafted towards me ever stronger. I immediately thought to myself, “O no… put it down.” But it was too late, I had chosen. Along with being stinky, it was surprisingly heavy and mushy in my hands even before the unwrapping. You probably don't have to be Sherlock Holmes to figure out by now that it was cheese.

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Michael Zaspel Visual Designer

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