Ask the Analyst: Is my Deleted Google Analytics Account Gone for Good?
March 22, 2012 by Adam Rosenberg
[Editor’s Note: Google may not have an analytics help desk, but as a Google Analytics Certified Partner in the GACP Directory, Digitaria is certified to answer your Google Analytics questions. “Ask the Analyst” is a new DigiThoughts segment that deals with real analytics questions submitted to the Digitaria Web Analytics team. Submit your analytics questions to ask-the-analyst@digitaria.com]
As a follow-up to our discussion about Google Analytics User Permissions we received a question about whether accounts were recoverable if deleted.
Accidental deletion of an account is unfortunate at best, and can be devastating if your business is highly dependent on the insights gained from the data collected in your Analytics account. Luckily, Google Analytics has implemented a contingency for these instances. Simply go to the Google Analytics support page, and select "Previous admin left - need to login” as your issue. Your Google Analytics Account ID can be found in the code snippet you have placed on your site (it's the number that looks like "UA-XXXXXXX-X")
Adam Rosenberg Web Analyst
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New from Google Analytics: Real Time and Premium
September 30, 2011 by Adam Rosenberg
Yesterday Google rolled out two major new features: Real Time Analytics and Google Premium. Real Time Analytics further improves an already impressive offering of free Analytics tools, while Premium elevates Google Analytics to the enterprise level where they can compete with the big boys like Omniture and Webtrends.
Google Analytics Premium
This long awaited feature opens up a new channel for Google Analytics. With a flat-rate pricing model and best-in-industry SLAs, Google Analytics Premium could be an attractive offering for companies that feel that their current solution is too expensive for the value they are getting out of it or would like to make the jump to an enterprise analytics tool. In addition, Premium will offer a number of features out of the box, that are not available in the Standard Edition, and that are generally sold as add-ons with other tools.
Adam Rosenberg Web Analyst
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'Moneyball' vs. Web Analytics
September 23, 2011 by Adam Rosenberg
This article originally appeared in MediaPost Online Media Daily: 'Moneyball' vs. Web Analytics.
A few weeks back, while the Padres were in the middle of their latest and worst losing streak of the season, our digital marketing agency got a bunch of tickets to the San Diego premiere of Moneyball, the big Hollywood adaptation of Michael Lewis’s best-selling 2003 book about the (literally) game-changing Oakland A’s General Manager Billy Beane, starring Brad Pitt, which opens today.
I love the book and have read it several times, not only because I’m a big baseball fan but because it once was a matter close to my wallet: earlier in my career, I worked for Linea Baseball Consulting, compiling and analyzing advanced statistical research, and arranging interpreter services for Major League Baseball teams. Moneyball was an extremely influential book in my professional development, and that baseball experience ultimately became a major factor for my entry into the world of web analytics.
At the core of Moneyball is sabermetrics, a late 20th-century term used to define the objective, empirical evidence of baseball statistics, some of them well-known like batting average and slugging percentage, while others are quite obscure but arguably far more revealing (like VORP, for “value over replacement player”; or BABIP, for “batting average on balls in play”).
Adam Rosenberg Web Analyst
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Folly of the EU’s new ePrivacy Laws
May 31, 2011 by Adam RosenbergLast week in Europe, new privacy laws passed by the European Union governing body took effect. The laws require websites to get permission anytime they record private visitor data. Unfortunately, the legislation is extremely broad, requiring sites to request permission to write cookies into the users’ browser.
Last December, I wrote about something along these lines when the US Federal Trade Commission proposed a “Do-Not-Track” regulation with similar, albeit narrower consequences. The US proposal was aimed at data collection by analytics and social tools; the EU directive requires that websites request permission to write any cookie that “is not strictly necessary in order for the provider of an information society service explicitly requested by the subscriber or user to provide the service.”
Despite the ambiguity provided by that exception, this directive ultimately appears to be aimed at making it more difficult for companies to deploy javascript-based web analytics solutions. Cookies that are related to the functionality of a page are arguably covered by the exception, since the user is requesting the service by navigating to the site.
Adam Rosenberg Web Analyst
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The King (of Smart phones) is dead. Long Live the King!
April 29, 2011 by Adam Rosenberg
On June 27, 2007 the smart phone revolution went mainstream with the release of the original iPhone.
Virtually overnight, what had previously been an instrument of the business world became a new necessity for the masses.
From release, iPhone had massive advantages; there was only one major competitor, Research in Motion's (RIM) Blackberry, considered more geared toward the business crowd. In addition, the iPhone was a beautifully designed piece of hardware, coupled with a user friendly interface and an app store that allowed programmers of all skill levels to design and sell their work.
Adam Rosenberg Web Analyst
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Multi-Dimensional Filtering in the Google Analytics UI
February 24, 2011 by Adam Rosenberg
One of the primary limitations of the Google Analytics UI is the inability to filter reports by more than two dimensions at any given time. You can list a primary dimension and a secondary dimension (from a limited selection), but if you need to segment by a third dimension without drilling down, you are out of luck…or are you?
Adam Rosenberg Web Analyst
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What You Need To Know About the "Do-Not-Track" List
December 16, 2010 by Adam RosenbergOn the heels of consumer uproar about Facebook privacy infractions, it's no surprise that Internet data has attracted the attention of the Federal Trade Commission. In response, the FTC has proposed a regulation that would require all browsers have a Do-Not-Track feature to prevent the tracking of user information.
Adam Rosenberg Web Analyst
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Analytics Tools : A Statistical Comparison
December 03, 2010 by Adam Rosenberg
In the world of analytics, everyone has an opinion on which tool or program is best for tracking web-related metrics and behaviors. The most important opinion, of course, is the client’s. When Digitaria recommends that a client change tools, the burden is on us to prove that our suggestion is a sound one.
Adam Rosenberg Web Analyst
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