DigiThoughts

I’m an analyst by trade, not a movie reviewer – but that doesn’t mean I haven’t been eagerly awaiting The Avengers for months.  Still, I couldn’t help but think as an analyst as I sat down to watch the film’s preview screening this week.  I looked around and saw the usual suspects – members of the press, bloggers and reviewers – but also large groups of families, kids, and die-hard fans who had waited in line for hours or won tickets through local radio stations. The analyst in me thought – How providential! What a nice sampling of people to test this movie’s appeal!

So, in a nutshell: The Avengers has blockbuster appeal. Every demographic was laughing and cheering by the closing credits.

This movie has all the components to become the biggest superhero movie ever – a celebrity-filled cast, good acting with a several notable performances, sharp writing, and plenty of action. Robert Downey, Jr., is still the star among stars as Tony Stark/Iron Man, but extra kudos go to Mark Ruffalo, who was the only cast member with a little something to prove, having never been in any of the associated films. Ruffalo’s portrayal of Bruce Banner and the big, green “other guy” was a definite highlight, bringing more depth and humor than previous incarnations of the Hulk.

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Christine Wu Web Analyst

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