What's important in sports today: The decade of the fan
April 04, 2011 by John Van Spyk
Last week, GM of Digitaria Sports John Van Spyk attended the IMG World Congress of Sports in Miami, FL. The conference, one of the largest and most well known in the sports industry, celebrated its 10th anniversary this year The following are John’s key takeaways from the event:
The Future of the Sports Industry
When it comes to sports, social and digital are leading the way.
Digital is always changing; it is a daily learning process.
John Van Spyk VP/GM Digitaria Sports
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Sports Industry Leading the HD Revolution
November 24, 2009 by John Van SpykThe next generation of Internet video for the sports industry is upon us. Full-screen, high definition streaming video is a reality that changes the sports landscape for good.
It has long been understood that Sports fans have been driving force behind the sales of new high-definition televisions. Numerous surveys have shown that this adoption of HD televisions conclude that sports fans are more eager to adopt new technologies that quickly deliver sports content than non-sports fans.
“Sports fans are demanding the latest technologies to keep up with their favorite sports,” said Tim Herbert, CEA’s senior director of consumer research. “Clearly a growing business is creating new programming to reach this affluent and influential demographic.”
John Van Spyk VP/GM Digitaria Sports
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