DigiThoughts

We are all mental

February 02, 2011 by Julia Hinger

Imagine, if you will, a world where things easily fall into place. A world where there are no unpleasant surprises because everything works just as expected.

While this presumed utopia might not be something anyone would actually want, most of us are happy to get rid of some obstacles in our daily life.  

How? By sharing your mental models.

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From Idea to Completion: A 4-Step Guide to Getting Your Project Off the Ground

July 29, 2009 by Julia Hinger

Have you been in this situation before? You are full of ideas for new features, upgrades, fixes or new projects that you would like to implement on your existing website or application. But before you can get started you need to secure buy-in from your co-workers/team/boss and get the budget you need to make those changes. The following steps are designed to provide you with the research, solutions and cost/benefit scenarios that might come in handy when making your case and getting your budget approved.

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The Hunt for Mister X - Identifying your target audience’s needs and wants

May 04, 2009 by Julia Hinger

When I was a kid, growing up in Germany "Scotland Yard" (http://en.wikipedia.org/wiki/Scotland_Yard_board_game) was one of the most popular games around - a bunch of detectives out and about in London trying to capture the elusive Mister X.  The instructions never stated who Mister X was or  what he had done - all that was known was that he needed to be captured before "time runs out."

Trying to create a web site without first identifying who the site is for, and why you’re building it reminds me of that scenario. Without having a clear understanding around the basic questions of “who, what and why,” it is hard to gauge whether you are on the right path and whether any decisions you are making along the way bring you closer to the your goals...

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