DigiThoughts

Karen Bellin Digital Strategy Director

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Google: Your Friend With Benefits

 July 02, 2009 by Karen Bellin
A partnership goes two ways. I've looked at how Google benefits your online business, but how does your Web site keep Google in business? For some, the fact that Google sells advertising alongside search results that contain content from their Web site makes Google a blood thirsty "internet vampire" (as interpreted in The Independent) and not a partner at all. "[Google is] 'Sucking the Blood' Out of Newspapers," said WSJ Publisher, Les Hinton in reference to the fact that Google does not share ad revenues from its News site with News publishers. But even if Google did share the revenue, would news publishers share advertising revenue they accrued based on visits referred to their site from Google? Probably not.

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Karen Bellin Digital Strategy Director

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How to Value Google, Your Not So Invisible Business Partner

 May 19, 2009 by Karen Bellin

Is your ad-supported Web site at the mercy of Google?

There is one Key Performance Indicator (KPI) that can be used to determine how to value Google as a partner in your success: it’s % of Total Revenue referred by Google.

This KPI is my answer to the recurring debate around whether Google is parasitic or symbiotic when it comes to ad-supported Web sites...

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Karen Bellin Digital Strategy Director

Read more from the Analytics category. If you would like to leave a comment, click here: Comment. or stay up to date with this post via RSS, or you can Trackback from your site.