What’s New(s) in a Data-Driven World
January 24, 2012 by Nicole Rawski
Last week, Digitaria’s Analytics team attended the regional LA/Southern California chapter’s inaugural Web Analytics Association Symposium in Santa Monica. After a busy train ride to L.A., the Digitaria analytics team rode in unaccustomed limo style (pictured) to Santa Monica.
The one-day event allowed SoCal analytics experts to share learnings in an ever-changing industry. We heard success stories (and cautionary tales) and discussed what the industry should anticipate in 2012. Here’s a brief overview on what’s new -- or news -- in the world of analytics:
1. Web Analysts should be specified and delineated as either Business Web Analysts or Technical Web Analysts. Focusing on a specialty will enhance the quality of work and the expertise of the analyst.
~ Gigi Geiger, Sr. Analyst & Web Analytics Evangelist
2. Reports should be digestible in five minutes or less. Summarize key findings up front before delving into more detail, since stakeholders will most likely not have time to read through everything.
~ Hayley Bruton, Web Analyst
Nicole Rawski Sr. Analyst
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Analyzing Analytics: WAA Analytics Review and Predictions
January 11, 2012 by Nicole Rawski
Next week, the Analytics and Optimization team from Digitaria will be joining other professionals for the WAA Los Angeles Symposium on Wednesday, January 18. This inaugural event for the local chapter is a half-day seminar that will include industry leaders from the web analytics community speaking about what did and didn’t work in 2011 as well as what to expect in 2012.
With attendance only $10 for members and $50 for non-members, this event is a must-attend for our team, where we can share strategies and solutions for measuring the web, mobile and social initiatives.
Nicole Rawski Sr. Analyst
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DATA: Are you using it to your advantage...or just to make you look good?
November 29, 2011 by Nicole RawskiIn it’s ideal form, data should be unassailable. But it’s not. Data can be twisted, tailored or censored to tell many different stories.
It’s not uncommon for marketers to skew their data because they’re afraid that showcasing the “real” numbers behind a marketing program could illuminate a failure. Web analysts, on the other hand, don’t have any motivation to skew data; their goal is to make informed decisions to optimize results.
The practice of web analytics has evolved over the years, and today analysts can provide key stakeholders with actionable insights. For various reasons, however, that information often goes ignored.
Nicole Rawski Sr. Analyst
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Twitter Visits San Diego AMA
October 27, 2011 by Nicole Rawski
Last night, I met @GeneChanSF before hearing him speak about using Twitter for Brand Building & ROI, at the San Diego American Marketing Association’s monthly event. He recently joined Twitter to help redefine social media, and introduced his presentation with this inspirational video.
@GeneChanSF’s point is that you don't have to be an active participant to enjoy Twitter; you can enjoy all it's benefits by simply listening. Twitter's growth has been substantial. It has 100M+ Active Users, 600K+ new users per day, and 230M+ tweets per day.
With mobile devices growing, it was a surprise to learn only 57% of active Twitter users have it on their mobile device. @GeneChanSF also discussed how Twitter developed their ad platform, how they take into consideration relevance, resonance, and real-time results in an attempt to get brands the most from their offerings.
Nicole Rawski Sr. Analyst
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