The Social Divide
May 27, 2011 by Reena Leone
Social Media is dividing the marketing and advertising industries, and the noise is starting to bleed into public debate.
Simplified, the division seems to be between entrenched industry veterans and scrappy up and comers. Fear of change has always been the default reaction of any establishment, but it feels like the digital marketing world has increasingly split into two camps when it comes to social media: one embraces it as a new form of creativity and communication in the digital space, while the other belittles and does all it can to disenfranchise it. The aforementioned veterans generally fall among the latter.
Reena Leone Marketing and Social Media Coordinator
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Social Media Backlash...Backlash
May 25, 2011 by Reena Leone
Earlier this week, Peter Shankman of HARO wrote a rather scathing article about so called “social media experts.” As someone who works in social media, I can’t endorse the way he writes off social as just another marketing tool, or how claims that people who work primarily in social media are hacks.
I hesitate to call myself an expert or any other word similar to that, not because I’m not confident in my knowledge of social, but because I refuse to say I’m an expert in an industry that is constantly changing. As soon as you think you know everything, you’re obsolete.
To say that social media is just a marketing tool both oversimplifies it and shows you don’t really understand its potential. A tweet is not the digital equivalent of a flier or coupon. A Facebook page isn’t just a regurgitation of what’s on your website. Social media is not just used for revenue generation. Social is used for brand reputation and management, for recruiting and attracting talent, for helping establish brand identity and thought leadership.
Reena Leone Marketing and Social Media Coordinator
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Ann Mack: Top Trends for 2011 and Beyond
May 04, 2011 by Reena Leone
When JWT Trendspotter Ann Mack talks trends, she isn’t just telling you what’s happening at the moment -- she’s telling you what’s coming in the next moment. We’re not suggesting she’s JWT’s Director of Premonitions or anything like that, but if this were Name That Tune, she’d have the song in 3 notes or less.
Since her days as an Adweek reporter, Ann has displayed a unique ability to identify trends long before they are mainstream. She identifies patterns in the industry, combines her findings with user research and offers businesses a glimpse into the future.
Reena Leone Marketing and Social Media Coordinator
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Vote for Interfaith Youth Core!
April 27, 2011 by Reena LeoneInterfaith Youth Core (IFYC) is an Official Webby Nominee in the Religion and Spirituality category. Through this nomination, IFYC also becomes eligible for the People’s Voice award: The former is voted on by The International Academy of Digital Arts and Sciences, the latter invites the online community to decide who wins
Reena Leone Marketing and Social Media Coordinator
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The Fear of Digital: The Music Industry's Fatal Error
April 08, 2011 by Reena Leone
A collective of music company labels suing file sharing service LimeWire recently released a chart alleging what their sales would have been had the infamous music sharing site Napster never been invented. The chart is being used in the labels’ lawsuit, and, based on their predictions, by 2008 US album sales (including legal digital singles) would have reached 7 albums sold per person, up from roughly 5.5 in 1999 when Napster first appeared.
Reena Leone Marketing and Social Media Coordinator
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Much like elephants, the Internet never forgets
April 05, 2011 by Reena Leone
Last week, GoDaddy CEO Bob Parson posted a video of himself shooting and killing an elephant in Zimbabwe that had been causing significant damage to a village. The video shows Parson taking the animal down with a rifle and the villagers’ later butchering it for meat. Soon after, backlash ensued; customers exited GoDaddy for other hosting companies – with PETA leading the charge. But regardless of how you feel about animal rights, there is another issue: how transparent should you be in the digital age?
Reena Leone Marketing and Social Media Coordinator
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Tablet Showdown: The Samsung Galaxy 10.1 a threat to the iPad?
March 28, 2011 by Reena Leone
Last week, Mashable posted an article detailing new features of the Samsung Galaxy 10.1 tablet and proposing it could potentially be the “iPad killer”.
Not so much. The new Samsung Galaxy 10.1 Tab does have some impressive specs (larger, lighter, 1GHz dual core processor) and a similar price point as the iPad ($499, the same as the iPad 2 16GB model). Compare that to the iPad’s smaller size, lower resolution and heavier frame and it looks like a serious competitor.
Reena Leone Marketing and Social Media Coordinator
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SXSW Discussion: Movies, Mighty Eagles, and Monetization for Angry Birds in 2011
March 14, 2011 by Reena Leone
Yesterday, everyone’s favorite mobile game Angry Birds reached 100 million downloads across all platforms. This announcement came directly from Angry Birds Developer Peter "Mighty Eagle" Vesterbacka at the the Alcatel-Lucent ELEVEN API Lounge. According to Vesterbacka they are only getting started.
Reena Leone Marketing and Social Media Coordinator
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Brand Journalism: The Rise in Non-Fiction Advertising recap
March 12, 2011 by Reena Leone
Finally! Not to be a suck up but JWT’s panel on brand journalism was awesome. The panel, moderated by Bob Garfield, stayed on topic, was well balanced and conveyed different views on the subject matter.
I’ll admit, I thought the panel was primarily going to focus on JWT’s award-winning brand journalism campaign for Microsoft. However, they started off with McDonald’s (who actually works with Publicis-owned Leo Burnett).
Reena Leone Marketing and Social Media Coordinator
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SXSW Day 1: Panels
March 11, 2011 by Reena Leone
After a less than stellar lunch, aside from seeing JWT's David Eastman and Kenneth Hein, it was time for panels. Here is the first recap:
Panel: Your Business + Social Mission = Happiness + Ka-Ching
Attended by: Reena Leone
Executive Producer Superstars Alice and Erin and I joined the conversation on social good during the “Your Business + Social Mission = Happiness + Ka-Ching” panel. It was pretty much what you’d expect; people talking about their favorite social good campaigns and/or social good their company has done. Many people pointed out that their biggest struggle in getting a social good campaign going within their company is the company itself buying into it. Most companies need to see a benefit in order to invest, but usually companies who participate in some sort of social mission are more profitable.
Reena Leone Marketing and Social Media Coordinator
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