DigiGras 2010
February 12, 2010 by Reena Leone
It is that time of year again; where San Diego’s Gaslamp District is transformed into the French Quarter. Where the beads fly though the air and party rages on. It’s Mardi Gras!
Each year, Digitaria participates in the Gaslamp Mardi Gras Parade. A dedicated team of Digitarians design and construct a parade float right here in the basement of our headquarters. Come Tuesday, we will take to the street to celebrate with our fellow San Diegans.
Reena Leone Executive Assistant
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Bon Voyage Laura!
February 05, 2010 by Reena Leone
Today, Digitaria bid Project Coordinator, Laura Philip, a fond farewell. Laura brought enough spirit and energy to fill whichever part of the office her desk was moved to. She will be greatly missed, but on a brighter note, there are now openings in both Project Management and the Digitaria Britney Spears Fan Club.
Reena Leone Executive Assistant
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Having your cake, Facebook, press center, blog, Twitter feed, Youtube page and eating it too
January 27, 2010 by Reena Leone
Since fall of last year, Digitaria has been partnering with technology and communications giant QUALCOMM to humanize their brand through social media. With the launch of their Social Media Newsroom, QUALCOMM has successfully reached out and created a more personal feel for their brand.
Reena Leone Executive Assistant
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What's In That Plastic Red Cup? The Do's & Don'ts of Using Social Media To Find Employment
October 13, 2009 by Reena Leone
Social Media is everywhere. It is on the tip of everyone’s tongue in one way or another. People tweeting this and Facebooking that. There are very few people who don’t have at least one account these days. But what was once used for fun and for connecting with friends can be used for business. And for those who are just finishing college, Social Media could be a good way to not only get a job, but to get the job you really want. This is your chance to market yourself. But, in a world where information is instant and we broadcast our lives to the world, we need to be conscious of what we’re putting out there.
Reena Leone Executive Assistant
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Last Chance! Vote For Digitara At SXSW'10 (Unless You Hate Puppies, That Is)
September 03, 2009 by Reena LeoneOnly 2 more days to vote for Digitaria to be at SXSW!!
This is Olive. Olive is quite an Internet savvy dog (Facebook page, Twitter account, etc), she knows what she is “talking” about. Typing isn’t really her strong point though. Since Olive’s lack of fingers prevents her from logging on to http://panelpicker.sxsw.com/ideas/index/interactive/q:Digitaria she wanted to make sure all of you vote!
Vote for Dan and Gilbert to speak at SXSW. If you don’t, it means that you don’t love puppies. And really, what kind of person doesn’t like puppies?
Reena Leone Executive Assistant
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When it Comes to Marketing Campaigns, HBO’s “True Blood” is Killing It!
August 06, 2009 by Reena Leone
Who would have thought something as classic as vampires would mix so flawlessly with something so new as an integrated marketing campaign? HBO certainly did when they set out to promote their new hit show “True Blood.” This is truly a case study for a marketing plan done right. Here's a background for those who have not yet seen the show: A synthetic blood drink has been invented that can sustain a vampire's thirst for blood. This technological advancement was so significant that vampires can now “come out of the coffin” and become members of society. Instead of a traditional marketing plan, True Blood creates an "in world" perspective. This is done through a vast array of social media, digital, and traditional advertising techniques but for the purposes of time and energy, I will focus on my favorites.
Reena Leone Executive Assistant
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“Social Petworking”: Social Media is Not Just for Humans Anymore
May 07, 2009 by Reena Leone
I would consider myself a card-carrying member of the “social media generation.” I have seen the world of social networking evolve from AOL profiles and chat rooms to the present day where sites like Facebook and Myspace are the most visited destinations on the Internet. I have seen the birth of the blogosphere and its subsequent child, micro-blogging (most commonly known as Twitter). I have created and abandoned more profiles than I care to mention...
Reena Leone Executive Assistant
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