Digithoughts

As a Google Analytics Certified Partner, members of Digitaria's analytics team were invited to visit the geek’s equivalent of Willie Wonka’s chocolate factory last week, for the Google Analytics Certified Partner (GACP) conference.

During the two-day conference, we learned about new features offered with Google Analytics, Google+, Droid OS and Google Apps. Unfortunately, if we told you what they are, we’d have to kill you. (No seriously, Google has asked that we not share what we learned. We made up the killing part). But what I can tell you is that Google continues to innovate, and their platforms have exciting new offerings for analytics evangelists like us.

The highlight of our visit was a coffee chat at GooglePlex with Avinash Kaushik, the face of Google Analytics. We sat down, sipped coffee and picked his brain about our shared passion. We addressed the latest and greatest within Google Analytics, as well as industry trends. And we also discussed the unique role analytics evangelists play within an organization, and the exciting challenge of explaining the true, inexhaustible value of analytics to our clients.

We all agreed that the attitude towards marketing decision-making must change, and become more progressive to mirror the new technologies available. We need to “break” old ways of thinking by eliminating subjective recommendations and let data do the talking.

Flying high on Cloud Nine after the opportunity to meet one of my professional heroes, and thinking the day couldn’t possible get any better, we ended our visit with a photoshoot in the GooglePlex structure garden. (That’s me in the donut!) If you’d like to hear more about our adventures with Avinash, find us on twitter: Mark @TheDataGuru and Adam @_AdamRosenberg.

Mark Kegley Sr. Analyst & Web Analytics Evangelist

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