Can the Tintin brand capture America? Digitaria's token Swedish guy weighs in
December 21, 2011 by Robin Kadfalk
Growing up in Sweden, whenever I was given the choice between the A-Team, McGyver, or the Adventures of Tintin, I always chose the skinny journalist with the funny haircut over the foursome with the epic theme song and the paper clip magician.
There was something about the simplicity in the world of Tintin that appealed to me. He was a fearless adventurer, an explorer, someone who didn’t mind getting his hands dirty in order to solve a mystery. That most of his adventures could be tied to real life events and people meant that it was a history lesson without the burden of classrooms, tests, or cranky old teachers way past their expiration date. The Tintin stories, by Hergé (a pseudonym for the Flemish cartoonist Georges Remi), were transporting, and captured the essentials, the true spirit of discovery at the core of these events. The narrative focus and intensity in these books made you believe you had traveled all the corners of the world yourself.
After years of reading the beautifully drawn comic books, immersing into audio books, and watching the action packed 1990s cartoon series, I was absolutely thrilled to get passes to a recent preview of the new, big-budget Hollywood movie from Steven Spielberg and Peter Jackson. I didn’t expected it to be an easy task to transfer the mystery of Tintin, who’s been adventuring around the world since the early ’30s, onto the big, 3D screens of 2011.
Robin Kadfalk Creative Coordinator
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