DigiThoughts

What's important in sports today: The decade of the fan

 April 04, 2011 by John Van Spyk

Last week, GM of Digitaria Sports John Van Spyk attended the IMG World Congress of Sports in Miami, FL. The conference, one of the largest and most well known in the sports industry, celebrated its 10th anniversary this year The following are John’s key takeaways from the event:

The Future of the Sports Industry

When it comes to sports, social and digital are leading the way.

Digital is always changing; it is a daily learning process.

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John Van Spyk VP/GM Digitaria Sports

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Fridge: Out Of Office

 April 01, 2011 by Mr. Fridge

You people treat me like an object. Am I nothing to you except property? Well I've had enough. I'm taking a break from all of your squabbling AND taking over the blog!

Today is MY day!

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Mr. Fridge VP of Cooling

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The George H. Hill Building

 August 03, 2010 by Brian Cordova

As Digitaria’s newest (and slightly intimidated) intern, I was soon to discover that on the first day of the job I was given probably the most unexpected assignment: write a blog for the website.

Here I am equipped with a notepad for taking multiple Starbucks orders, and instead they decide to blindside me with an actual cool and meaningful task. What more can an intern ask for on his first day? I am officially spoiled. The subject: Digitaria’s office space and historical structure in the heart of the Gaslamp District – The George H. Hill Building.

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Brian Cordova Marketing Intern

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It’s Good To Be Passive

 July 19, 2010 by Michael Brown

It’s good to be passive.

While this is not a true statement, in finding love, plotting your career path or driving the freeways of Los Angeles, it’s definitely true in technology.

Look at the most successful start-ups or technologies to roll out in the last 10 years – nearly every one of them has a passive element that was the game-changer for it.

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Michael Brown VP, Media & Entertainment

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Digitaria Brings Engagement to Qualcomm's Uplinq 2010

 July 13, 2010 by Adam Storr

Digitaria at Qualcomm Uplinq 2010 from Digitaria on Vimeo.

Last week, Qualcomm hosted their annual Uplinq Conference in San Diego, CA. In a multi-OS world, it is the one place where the mobile developer community can come together and share their ideas and insights.

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Adam Storr Business Development & Marketing Coordinator

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Digitaria Reaction to Teen Facebook Abandonment

 July 13, 2010 by

Recently eMarketer released data (Click here for full study) providing insight as to why teen users leave Facebook. Among the multitude of reasons for this is the fact that users just simply “lost interest” with the platform – accounting for 45% teen lapses in Facebok usage. Below is an internal Digitaria thread responding to these figures, and exploring Facebook’s position in a forward moving social landscape. 

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Chris Book Director of Marketing

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Interactive Day 2010 Wrap Up

 June 22, 2010 by

Interactive Day featured first-rate speakers from all corners of the Digital Marketing industry including Facebook, Google Analytics, Exact Target, Yahoo and LinkedIn.

Of particular note, Digitaria's Warren Raisch delivered one of the day's most heavily attended sessions on Marketing Convergence, and how we can synchronize our marketing efforts as unprecedented innovation changes our industry.

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Chris Book Director of Marketing

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Could iTunes Save Your Life?

 May 27, 2010 by Michael Brown

Could iTunes save your life?

If you or someone you love is one of the many people who benefit from charities that combat fatal diseases, I believe it could.

Apple has revolutionized the way we buy music, movies, audiobooks , and of course apps. By storing your credit card info and offering items al a carte, spending money on iTunes is so easy you hardly give a second thought. Imagine if that same system could be used to give small donations to any number of charities — the impact could be tremendous.

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Michael Brown VP, Media & Entertainment

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Sports Industry Leading the HD Revolution

 November 24, 2009 by John Van Spyk

The next generation of Internet video for the sports industry is upon us.  Full-screen, high definition streaming video is a reality that changes the sports landscape for good.

It has long been understood that Sports fans have been driving force behind the sales of new high-definition televisions.  Numerous surveys have shown that this adoption of HD televisions conclude that sports fans are more eager to adopt new technologies that quickly deliver sports content than non-sports fans.

“Sports fans are demanding the latest technologies to keep up with their favorite sports,” said Tim Herbert, CEA’s senior director of consumer research.  “Clearly a growing business is creating new programming to reach this affluent and influential demographic.”

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John Van Spyk VP/GM Digitaria Sports

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12th Annual Digitaria Costume Contest

 October 30, 2009 by Adam Storr

 

 

Happy Halloween Eve! Every Halloween, Digitarians dress up for our annual company-wide costume contest. With 90+ employees, we are bound to have some interesting characters show up to work.

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Adam Storr Business Development & Marketing Coordinator

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