Dan Huss Sales Solution Associate
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There is an adage in marketing that if someone has a good experience with your brand they will tell a single person, but if someone has a bad experience with your brand they will tell 10 people. I have bad news marketers, those 10 people just turned into a million.
Yesterday, Monday October 6, 2009 at 2:34 pm Pacific Standard Time, my daily dose of random news came to me the only way that it does nowadays, through the people I follow on Twitter. I was just about to click on a link from @GuyKawasaki when I happened to notice that T-Mobile was a trending topic. Normally, that would not interest me in the least, however it caught my attention as over the last couple of days I have not had internet service on my T-Mobile Sidekick and was curious to see if it was related. So I clicked on the link to take me to tweets about T-Mobile. What I saw shocked me.
Dan Huss Sales Solution Associate
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Marketing as we know it is changing. Typically marketing has been focused on the sole task of promoting a product, with whatever end goal the marketer had in mind (i.e. generating awareness). To do this, marketers began distributing their messages via different media channels. Soon however, marketers found that their own message was getting lost among their competitors’ messages. This phenomenon became known as “clutter.”
To combat this, marketers attempted to break through the clutter by creating compelling messaging that caught our (the consumer's) attention.
In that sense, marketing added value to our lives through the entertainment it provided us. A wonderful example of this is the “Real Facts” located under the cap of a Snapple bottle. In addition to purchasing a cool, refreshing beverage, the consumer receives a small amount of joy from learning that, “Giraffes can lick their own eyes.” Real Fact #214.
Dan Huss Sales Solution Associate
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James Touhey Senior Designer
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