Digithoughts

“Go Crazy on the Walls.”

That’s what Digitaria’s CXO Daiga Atvara told our design department last week, as she sought a complete overhaul of her new office -- a place that would be less an office and more of a transformative environment where Digitaria’s creatives could brainstorm, relax, hang out.

After kicking around ideas at the office, someone had a burst of inspiration: Maybe we’re all just a little too close to this. What if we hired Neko Burke, San Diego’s laid-back local street artist? There’d been increasing chatter in the office about Burke in the past couple months as more and more Digitarians had come across his large art pieces spread around San Diego -- he was clearly distinctive, creative, a local talent strong enough to hang with the best artists the nation has to offer...something Digitaria could appreciate and perhaps find a kindred spirit.

It wasn’t hard to find Burke, but we had to act fast -- last Sunday was his only day off for the next couple months, due to a heavily booked schedule of art shows and other assignments. Neko and I met for a 5 hour session, without ceiling lights or AC on a beach-perfect sunny San Diego Sunday afternoon, with a rockin’, sold out Petco Park in the background as the Padres retired Trevor Hoffman’s #51 and the team won in bottom of the 9th.  The end result was well worth it.

Through this ambitious office design, each Digitarian is invited to put his or her foot print on a unique mass collaboration. Daiga’s “office” is now a place for us to get away, feel inspired and step out of the workplace without ever leaving.

Robin Kadfalk Creative Coordinator

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