Invitrogen
About the Client
Invitrogen was a large, multinational biotechnology company headquartered in Carlsbad, California. However, in November 2008, a merger between Applied Biosystems and Invitrogen was finalized and the new company is called Life Technologies. Life Technologies has also partnered with Digitaria.
The Challenge
Curing diseases is what they do, curing confusion is what we do. Invitrogen came to Digitaria looking for a site that would allow for easy navigation and greater customer satisfaction. They also needed a way to improve their analytical tracking so that they could further optimize their site in the future.
Our Solution
Digitaria offered ways to virtually decode the offerings of Invitrogen’s gene pool, enabling the creation of medications that will radically redefine the quality of life for future generations. We redesigned their site for greater user experience as well as set up Omniture for better analytical support.
How We Did It
Design
Digitaria’s creative team works intimately with the user experience team throughout the entire project in order to produce the best possible results for our customer’s end users.
Learn MoreWeb Analytics & Consulting
Our analytics team is partnered with the best reporting companies out there. We monitor our client’s websites on a daily basis making sure your website is fully optimized and nothing goes unnoticed.
Learn MoreWeb Sites & Web Platforms
We work with the best in the business when it comes to content management systems and web platforms, and as if that wasn’t enough, we even build our own.
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