NFL 360
About the Client
The National Football League (NFL) is the largest professional American football league in the world. The league currently consists of 32 teams from the U.S. and is divided evenly into two conferences—the American Football Conference (AFC) and National Football Conference (NFC).
The Challenge
NFL looked to Digitaria to extend their brand on an international scale. NFL’s goal to convert casual overseas fans into football enthusiasts included the creation of an interactive Web site to introduce the game, its’ rules, and players. The interactive media on the site aimed to provide potential American football fans with first-hand experience with the sport.
Our Solution
The new site, NFL-360.com offers a variety of dynamic videos in order to teach and educate viewers on popular players, positions, strategy, and history of the game. As well as general NFL information, each team has a page dedicated exclusively to them that includes team videos, records of current rivals, and important facts.
NFL-360.com also has a series of interactive “Team Picker” activities to engage and help familiarize potential fans with specific NFL teams. The games include Sports Match- a questionnaire about sporting passions, Locker Room- an addictive game testing reflexes, and Gut Instinct- a questionnaire linking users to NFL teams based on personal tastes.
How We Did It
Creative & Experience Design
Digitaria’s creative and user experience team work closely with one another throughout an entire project in order to produce the best possible results for our customer’s end users.
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Digitaria’s technology team is made up of a group of cloud computing experts who have literally written books on advances in technology. They use their industry knowledge and experience to develop customized products for our clients.
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