November has been a busy month for social media developments, as the networks prep for the upcoming Black Friday push. Pinterest has rolled out more rich pins, further enhancing its user experience, while social’s new sweetheart Snapchat turned down a $3B offer from Facebook, thrusting itself onto the public scene.
Pinterest Gets Fancy
With the announcement last month that Pinterest will begin offering advertising options for retailers this year, the pinboard giant is rolling out more “rich pin” options. Earlier this year, Pinterest announced rich pins for articles, products, recipes and movies, options for websites to spice up the meta data shown on pinned items with more information for the user. Last week, Pinterest rolled out “Place Pins,” interactive maps showing address and contact information for locations. Though still in its infancy, this may have big implications for the search capability on Pinterest--specifically for the aspirational traveler searching for their next big adventure. With Place Pins, Pinterest is also entering into the mobile local search space. The example Pinterest uses to showcase this is the instance of searching “Dining in Palo Alto” and receiving restaurants pinned by other users.