When we talk about digital marketing, we often find ourselves telling the same story: One that starts and ends with change. There’s a seemingly unending appetite for these conversations. I imagine, and it is certainly true in my case, that there’s comfort in hearing someone else acknowledge the speed of mutation.
In 2012, I listened to the same presentation I’d heard in 2008. The characters changed only slightly, and the plot was copied to every last ‘t.’ In all fairness, I’m sure I’ve given the same presentation, rang the same bells to herald the coming of a new age and the ever-opening doors to the wide world. Most of us have.
As I listened to the speaker list facts and figures, trends and tools, I started to wonder: Despite everything, what’s stayed the same?