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MIMA Mines What’s Next in Social Media

zack.travis | Digitaria
By Tom Siebert , VP of Communications | @TomSiebert
Oct 12, 2012

There were several quality panels and keynotes at the sold-out 2012 MIMA Summit in Minneapolis this week, but I’ll focus specifically on the morning’s “Emerging Media: What’s Next?” session from Soraya Darabi, social media expert and former New York Times manager of digital partnerships and social media. She tagged several fledgling social media apps and sites as possible breakouts in the months to come; a few I’d heard of, but at least half I’d not:

Brewster is a specialized/personalize address book that eschews an alphabetical contact list in favor of one that weighs your relationships – who you’re closest to, who you’re falling out of touch with. You can search by name, location, favorite TV shows, whatever you want, and provides quick access to the people you contact the most.

Wander is an iPhone app that connects users from different cities to become each other’s guide to that city. It’s not automatic; you’ve got to get approved, and there seem to be some complaints about bugginess, but through pictures and reviews it does mix what’s already worked for sites like Yelp and Instagram, so there’s probably something here. Digitaria’s friends at JWT Intelligence did a Q&A with the founder of Wander back in July. It’s worth a read.

Circa is an edited but aggregated news site that hasn’t launched yet and is still somewhat coy about what it’s going to be. Ms. Darabi suggested it would organize stories by topics, interests and truth, and according to a recent Tweet, it will launch soon.

Another news app, Zite, is already on the market, pledging to deliver “your personal slice of the Zeitgeist.” It matches stories to your specific interests, taking into account popularity and number of shares.

The Consmr app guides users to the best grocery or drugstore product, through users’ reviews.

Finally, there were a lot of people at the SRO panel working in or for the health and wellness industry. Ms. Darabi recommended Zocdoc, which helps users find, read reviews about, and make appointments with medical professionals; and Rockhealth, “a seed accelerator for digital health startups.”