Press Releases

The aptly named Mark C. Newcomer has joined digital marketing, technology and data company Digitaria as Senior Vice President of Strategy.

Newcomer will develop and drive strategy as an agency discipline and instill a consistent and effective approach to how Digitaria conducts strategy for its clients. Newcomer and his team will focus on helping clients understand if they are building the right site or digital experience, as well as plan for the strategic role digital channels play in a multi-channel world.

SAN DIEGO, CA (March 29, 2013) – Following his unprecedented 2012 dual win as both The San Diego Business Journal’s IT Executive of the Year and San Diego Magazine’s Top Tech Exec Awards, Digitaria’s Chief Technology Officer has been asked to judge both awards competitions to help find his replacement for 2013.

“It’s been a great honor this past year to serve as winner of these awards, and it was just as great an honor to be asked to judge this year’s awards,” said Phillips, who consecutively won the SDBJ’s top honor in 2011-12, and was featured on the cover of San Diego Magazine’s June 2012 issue, opening his shirt like a superhero to reveal a QR code.

Phillips, 37, leads the Digitaria Technology team, which has long been at the forefront of digital technology, using cloud technology and adaptive/responsive design long before either was common in the digital marketing industry. The team was behind the multiple award-winning LRA Crisis Tracker for its client Invisible Children, which melds rudimentary high frequency radio technology with the latest in mapping and social communications technology to empower Central Africans in reporting movements and actions of war criminal Joseph Kony and his Lord’s Resistance Army.