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ECPAT Wins Silver National ADDY Award

Jun 13, 2013
Digitaria’s site to raise awareness of child prostitution and trafficking wins third straight Silver in non-profit category; “Oreo Twist” is Best in Show

Full service marketing, technology and data agency Digitaria, a JWT Company, won a Silver National Addy in the Public Service category for the design and creation of the “Meet Emma” microsite for client ECPAT USA.

ECPAT stands for “End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes.” The “Meet Emma” microsite (www.ecpatusa.org/meet-emma) was part of a larger JWT campaign that introduced Emma as a Russian nesting doll, sent to influencers, intended to be opened one-by-one to reveal an increasingly undressed and distressed child abuse victim.

Influencers received the nesting doll and a note that invited them to visit the “Meet Emma” microsite, where Digitaria created a digital extension of the concept. Visitors were prompted to click on a virtual nesting doll, which opened click-by-click, with facts about the number of sexually exploited children and the amount of money made off their fates appearing with each click.

Digitaria was responsible for the creative concept of the digital execution, as well as the tech development of the site. 

Sitecore, a leading web content management and customer experience management software company, today announced that long-distance Triathlon competition IRONMAN has been named the North American Sitecore Sports/Lifestyle Site of the Year winner.

World Triathlon Corporation, owner of the IRONMAN Triathlon events, aligned with digital marketing, technology and data company Digitaria as their creative and technology partner to provide strategic planning and development for their digital roadmap initiatives. Digitaria managed a complete redesign and digital re-platform, which included unifying global digital properties for over 130 global IRONMAN events, as well as the integration of several third party services onto the Sitecore Enterprise platform solution.

Newcomer Joins Digitaria in Strategic Role

San Diego
Apr 24, 2013
Former Accenture executive will lead digital strategy team; new talent added in both San Diego and Minneapolis offices

The aptly named Mark C. Newcomer has joined digital marketing, technology and data company Digitaria as Senior Vice President of Strategy.

Newcomer will develop and drive strategy as an agency discipline and instill a consistent and effective approach to how Digitaria conducts strategy for its clients. Newcomer and his team will focus on helping clients understand if they are building the right site or digital experience, as well as plan for the strategic role digital channels play in a multi-channel world.

Digitaria CEO Dan Khabie Selected as New LinkedIn Influencer; Debuts Bi-weekly Column

San Diego
Apr 11, 2013
Khabie joins business luminaries Richard Branson, Mark Cuban, Deepak Chopra; will share business and marketing expertise

San Diego, CA (April 10, 2013) – Dan Khabie, Chief Executive Officer and Co-Founder of marketing, technology and data company Digitaria, has been selected as the newest addition to LinkedIn’s illustrious and popular Influencer program, which provides its members with the ability to follow an exclusive group of top business thought leaders.

Khabie joins other well-respected business leaders such as Richard Branson, Deepak Chopra, Mark Cuban, Caterina Fake, Meg Whitman, and President of the United States Barack Obama, who regularly share their professional insights with the LinkedIn community.

Khabie, a 2012 Entrepreneur of the Year Finalist, will contribute bi-weekly posts related business and marketing news and discussion matters.

Khabie’s first post, “Why You Should Confront Your Nightmare Moments,” introduces Khabie to members by recounting what he recognizes as the turning point in his career, shortly after launching Digitaria. It chronicles a “fight or flight” moment when a critical potential client put him on the spot in front of a room full of important and influential marketers.

SAN DIEGO, CA (March 29, 2013) – Following his unprecedented 2012 dual win as both The San Diego Business Journal’s IT Executive of the Year and San Diego Magazine’s Top Tech Exec Awards, Digitaria’s Chief Technology Officer has been asked to judge both awards competitions to help find his replacement for 2013.

“It’s been a great honor this past year to serve as winner of these awards, and it was just as great an honor to be asked to judge this year’s awards,” said Phillips, who consecutively won the SDBJ’s top honor in 2011-12, and was featured on the cover of San Diego Magazine’s June 2012 issue, opening his shirt like a superhero to reveal a QR code.

Phillips, 37, leads the Digitaria Technology team, which has long been at the forefront of digital technology, using cloud technology and adaptive/responsive design long before either was common in the digital marketing industry. The team was behind the multiple award-winning LRA Crisis Tracker for its client Invisible Children, which melds rudimentary high frequency radio technology with the latest in mapping and social communications technology to empower Central Africans in reporting movements and actions of war criminal Joseph Kony and his Lord’s Resistance Army.

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