Under Armour Debuts Interactive Kiosk at NFL Experience Before [The Big Game]
Fans explore official football gear through digital kiosks, social sharing
SAN DIEGO, CA (February 3, 2012) -- Performance fitness apparel company Under Armour has increased its digital footprint at the annual NFL Experience, with innovative new interactive kiosks, built by digital marketing and technology company Digitaria.
Under Armour, an authorized supplier of footwear and gloves to the NFL, attended the NFL Experience, an “interactive themepark” in Indianapolis. The week-long event celebrates and promotes Sunday’s [Big Game] between the New England Patriots and the New York Giants at Lucas Oil Stadium this Sunday, February 5.
Under Armour’s new digital kiosks made their debut at the NFL Experience with football-centric product content that includes detailed information for cleats, gloves and running shoes, as well as photos and videos of UA-sponsored NFL athletes such as the New England Patriots quarterback Tom Brady. Other well-known players include Rookie of the Year Cam Newton, Ray Lewis, Julio Jones and Miles Austin.
Taylor Guitars Website Redesign Celebrates Community and New Product Line
Relaunch of TaylorGuitars.com Comes in Harmony with Annual National Association of Music Merchants Show in Anaheim
San Diego, CA (January 19, 2012) – Leading guitar manufacturer Taylor Guitars this week relaunched it’s popular website, designed and built by digital marketing and technology company Digitaria. The new Taylorguitars.com ties the vibrant community of Taylor players together through lifestyle-focused content featuring artists, videos, social channels, news and events, all in one dynamic resource.
Dramatic and virtuoso user experience improvements were the primary digital goals for Taylor Guitars. With new navigation tools, players can search by shape, tonewoods, series and even categories to discover their dream guitar, or learn more about Taylor’s extensive line of guitars. Each guitar is spotlighted on a “details” page that brings the model to life through high-quality images, specs, and associated news. The new homepage puts the focus on Taylor Guitars’ features, breaking conventional design standards with a mid-page navigation bar.
Fans visiting the new site can expect to find not only a resource of information, but a multimedia experience. Taylor content includes the quarterly owner’s magazine, Wood&Steel, exclusive artist videos, stories and the latest schedule of stops in popular Road Show and Find Your Fit player events. International fans can also enjoy the site, as select portions will be translated in a variety of different languages. Players seeking support for common guitar issues or looking for the latest Taylor news can access the Taylor Tone, the company’s multimedia news section.
LPGA Digitally Redefines Women’s Golf Experience
New Digital Assets Bring Fans Closer to Golf Association’s Global Stars and Worldwide Tournaments
San Diego, CA (December 21, 2011) – The LPGA, the world’s leading golf organization for women, has engaged award-winning digital marketing and technology agency Digitaria to redefine and rebuild its website and digital presence.
The LPGA is the oldest active women’s professional sports association in the United States. Since its inception in 1950, the LPGA has grown to become “Golf’s Global Tour,” with players from more than 25 nations, tournaments in more than 10 countries annually and the accompanying reach of global television and digital availability.
One of the association’s key guidelines for Digitaria has been to envision and deliver a new digital platform to power LPGA.com and other key content and social channels, in tune with the LPGA’s mission statement which emphasizes passion, leadership, approachability and the importance of cultivating relationships with fans, sponsors and students.
Digitaria’s LRA Crisis Tracker Wins “Best in Show” at 2011 MediaPost Creative Media Awards
Groundbreaking mix of old and new technology for humanitarian organization Invisible Children tops strong field
New York City, NY (December 14, 2011) -- The LRA Crisis Tracker, a joint project between humanitarian organizations Invisible Children, Resolve and the digital marketing and technology company Digitaria, last night won a pair of Creative Media Awards, including “Best in Show,” at the annual awards ceremony in New York City.
The awards, in their eighth year, were presented by the marketing trade publication MediaPost, and celebrate the most creative media and marketing campaigns of the past year.
The LRA Crisis Tracker uses the latest mapping and social technology to tip the balance of power against African terrorists, murderers and child kidnappers of the Lord's Resistance Army, led by the convicted war criminal Joseph Kony. The LRA Crisis Tracker melds older technology with the newest, using a blend of high frequency radios, information aggregating cloud computing software, original mapping technology, websites and social networking tools to both track and chronicle the activities of the guerrilla group, while empowering isolated African communities to share LRA information and puts a bulls-eye on their actions.
OMMA Magazine Names Digitaria "Design/Interactive" Agency of the Year
JWT Digital Arm Wins Prestigious Recognition for 2011 Body of Work
SAN DIEGO (November 14, 2011) – OMMA Magazine announced the winners of its annual Agency of the Year Awards Monday, with digital design, technology and marketing company Digitaria named top “Design/Interactive” agency of 2011.
“It’s a tremendous honor to be recognized by OMMA for the breadth of quality work Digitaria has produced in 2011,” said Digitaria Chief Executive Officer Daniel Khabie. “Winning Design/Interactive Agency of the Year is a tribute to the talent of the great people we have here, and I am happy as can be to see their work honored and showcased in this way.”
Digitaria was recognized for its numerous and wide-ranging collection of website, mobile and out-of-home interactive products launched in 2011, including:
• The LRA Crisis Tracker (www.lracrisistracker.com) -- An interactive site and mobile app that compiles and tracks the activities of African war criminal Joseph Kony and his guerrilla army, has been given accolades by the United Nations and the US State Department for changing the playing field in this 25-year conflict.
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