Brand USA and JWT Launch America’s First Global Marketing Campaign to Attract International Travelers
NEW YORK – April 23, 2012 – Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, and JWT today unveiled the United States’ first-ever comprehensive marketing campaign. Developed by JWT, the campaign showcases the diversity of experiences available in the U.S., inviting visitors to “Discover this land, like never before.”
“For more than 200 years, people have been coming to America, but we have never officially invited the world to visit,” said Bob Jeffrey, Chairman and CEO of JWT Worldwide. “To deliver America’s first tourism campaign, we developed a powerful message that taps into people’s emotions, reminding them what they love most about America – the diversity, pop culture, optimistic spirit and larger than life presence – and are inviting them to see it, hear it and feel it in a new way. We are excited to be part of this historic moment, as America competes for international travelers to drive tourism in the U.S., a mission we are extremely passionate about supporting.”
Before creating the campaign, JWT set out to understand the existing perceptions of the U.S. around the world. JWT discovered that people love: the freedom America makes them feel; think everything is larger than life in the U.S.; feel unity in the diversity; and see it is a land where anything is possible. These insights helped inform JWT’s approach to bringing Brand USA to life through the lens of foreign visitors.
JWT Expands Digitaria Brand to Minneapolis
Breakout interactive marketing and technology company to enjoin Minnesota digital-specialist office, bringing “digital product innovation” to the Twin Cities
MINNEAPOLIS, MN (April 23, 2012) – JWT announced today that the company’s Minneapolis office, a dedicated digital specialist currently servicing clients including UnitedHealth Group (UHG), will become a Digitaria office, effective immediately.
JWT acquired Digitaria, a digital marketing and technology company based in San Diego, in August 2010, to buttress its growing interactive capabilities. Since then, Digitaria has maintained a steady trajectory of growth, adding Under Armour, PETCO and other clients to its roster, as well as winning numerous awards and recognition for its creative thinking and digital marketing competency. JWT and Digitaria’s shared clients include Qualcomm, Rolex and Royal Caribbean, amongst others.
“Digitaria continues to show impressive growth, and has proven itself a forward thinking company that fits incredibly well inside the JWT brand,” said David Eastman, CEO, JWT North America and Worldwide Digital Director. “Their entrepreneurial spirit provides us with an opportunity to drive innovation and thought leadership into a distinctly digital office inside the JWT network, in a region with many great companies.”
Tealium Launches Industry’s Most Comprehensive Tag Management Partner Program
Digitaria, Semphonic, TracyLocke, Webtrends and Others Partner with Tealium for its Marketing-Centric Approach
San Diego, CA (April 23, 2012) — Tealium, the leader in enterprise tag management, today announced the formal launch of a new partner program that enables agencies, resellers and technology vendors to create greater value for themselves and their customers through enterprise tag management.
Digitaria, Semphonic, TracyLocke, and Webtrends are among more than two dozen organizations that have joined the Tealium Partner Program to leverage the company’s enterprise tag management platform, which eliminates the problems associated with deploying and managing the web page tags or pixels required by many digital marketing vendors.
By focusing on agencies, resellers and integrated platform providers, Tealium’s program is the largest and most comprehensive in the industry. Partners cited several factors for joining the program, including next-generation methodology; a best-in-class web interface that is designed for marketers; more than 250 pre-configured turnkey vendor integrations; superior ROI; and channel commitment.
“Tealium is a strong, industry leading solution, founded by web analytics veterans whom we've had a trusted working relationship with for the past eight years," said Warren Raisch, EVP and Chief Client Officer for Digitaria, a full-service digital marketing and technology agency, part of JWT North America, a division of WPP. “They provide the support and leadership we demand from our strategic partners.”
Chuck Phillips Wins San Diego IT Exec of the Year Award...Again!
Digitaria CTO is repeat winner for Agency’s Tech Prowess, Spurring Exceptional Growth
San Diego, CA (April 20, 2011) – For the second straight year, Digitaria Chief Technology Officer Chuck Phillips was named San Diego’s IT Executive of the Year, in the Publicly Held Business category, by the San Diego Business Journal at its fifth annual award ceremony last night.
Phillips won the honor from a pool of 43 nominees for being “at the forefront of reinventing the digital agency model by melding creative ideas with technology that can bring those ideas to life,” said the SDBJ’s Editor in Chief Reo Carr at the awards event, held inside the Ruben H. Fleet Science Center in Balboa Park. “As one of the co-founders of the technology company Console, which merged with Digitaria in 2005, Chuck has led his department’s growth from eight to 51 employees through innovative thinking and leadership.”
Phillips, 36, was also cited for spearheading the agency’s development of the multiple award-winning LRA Crisis Tracker, which melds rudimentary high frequency radio technology with the latest in mapping and social communications technology to empower Central Africans in reporting movements and actions of war criminal Joseph Kony and his Lord’s Resistance Army. The LRA Crisis Tracker was developed in tandem with the non-profit human rights organization Invisible Children, and has been hailed by the U.S. State Department and a number of NGOs.
Sitecore Recognizes Exceptional Technical Community Leaders From Around the World
Sitecore Recognizes Exceptional Technical Community Leaders From Around the World MVPs Recognized for Active Community Involvement in Advancing Web Strategies
SAN FRANCISCO, CA -- (Marketwire - Apr 10, 2012) - Sitecore today announced the 2011 Sitecore Most Valuable Professionals (MVPs). The program recognizes exceptional technical community leaders who serve as catalysts for change and innovation.
Sitecore MVPs voluntarily share their passion and commitment to Web technology and encourage the objective exchange of knowledge. The Sitecore MVP Award celebrates the most active Sitecore community members from around the world who provide invaluable contributions by solving problems and discovering new ways to transform technology. The program offers MVPs a number of benefits including access to technical resources such as alpha versions of Sitecore software, first release modules and full access to the Sitecore Developer Network and download section, and invitations to major events.
"MVPs are technology experts who inspire others to learn and grow through active participation in the Sitecore technical community," said Lars Nielsen, senior vice president, technical marketing, Sitecore. "MVPs are not just about evangelizing Sitecore. They are passionate about improving technology and driving innovation and sharing their knowledge and real-world experiences at user groups, on blogs and on social channels. This year's prestigious list represents individuals who share the same passion for technology and a willingness to help others innovate and advance the use of Web technology. It's my pleasure to recognize their demonstrated commitment to the technology community worldwide."
Read more
