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ATP App Featured on New RIM Playbook Tablet at DEVCON ASIA

ATP World Tour Live Connection App Follows Smash CES Debut with Bali Introduction
Jan 14, 2011

SAN DIEGO (January 14, 2011) — The ATP, global governing body of the men’s professional tennis circuits, will see its latest mobile application prominently featured at this year’s Blackberry DEVCON Asia conference in Bali, Indonesia, January 13-14.

ATP World Tour Live Connection is one of the premier apps featured that debuted in tandem with the unveiling of Research In Motion (RIM)’s new “Blackberry PlayBook” tablet at last week’s annual International Consumer Electronics Show in Las Vegas, USA.

The ATP World Live Connection application was repeatedly demonstrated at CES on the Playbook, to universal raves for both RIM’s product and ATP’s app, which showcases live scores and match statistics, player profiles, and tournament information and schedules for the 2011 season.

The new ATP World Tour Live Connection application, developed using Adobe’s cross operating system AIR, was design and built by Digitaria, ATP’s longtime digital partner.  The agency similarly designed the organization’s website and its mobile website.

“Blackberry DEVCON provides a wonderful opportunity for RIM to introduce the capabilities of the PlayBook and we’re proud ATP World Tour Live Connection will be showcased as a model application for the many consumer and corporate app developers in attendance. said John Phillips, ATP’s Senior Vice President of Digital Marketing.

Digitaria’s President and Chief Operating Officer Doug Hecht said his company partnered with Adobe and Intel to build an AIR application for Intel powered NetBooks and the Intel AppUp Marketplace.  The ATP World Tour Live Connection app.

“Because AIR is built on the Flash platform, our development team was able to easily leverage the codebase and port it to the Playbook,” Hecht said. “It’s also worth noting that Digitaria will be able to continue to port the ATP World Tour Live Connection to Android smartphones, tables and Internet enabled TVs using Adobe AIR technology.

The Blackberry Developer Conference Asia is now the largest all-developer conference outside of North America.

ABOUT THE ATP:
The ATP is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 63 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the ATP World Tour battle for prestigious titles and South African Airways 2011 ATP Rankings points at Grand Slams (non ATP events), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season only the world’s top 8 ranked men’s singles players and top 8 doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2011 ATP World Tour No.1 in singles and doubles. For more information, please visit ATPWorldTour.com.

ABOUT DIGITARIA:
Founded in 1997, Digitaria has remained a pioneer in digital marketing and technology, providing unique, innovative solutions to an array of clients around the world. With deep industry experience and capabilities, Digitaria has undergone exceptional growth to become one of the country’s leading full-service digital agencies. Clients include the National Football League, Best Western International, Baltimore Ravens, CBS Corporation, Comcast Corporation, DreamWorks Animations, FOX Corporation, Hasbro, Inc., NBC Universal, Qualcomm, Inc., Royal Caribbean, and many others.

Digitaria is headquartered in San Diego with additional offices in San Francisco and New York. The company’s website is Digitaria.com. In 2010, Digitaria was acquired by the marketing holding company WPP and aligned with JWT, the world’s best-known marketing communications brand. JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT’s parent company is WPP.

CONTACT:
Tom Siebert / Digitaria
Communications Director
thomas.siebert@digitaria.com
201-233-6458 / @TomSiebert