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How do you drive revenue through rich media? Daniel Khabie, CEO of the full-service digital marketing and technology firm Digitaria, recently tackled that question at the Digital Media Innovation Forum 2008, which took place in mid-October at the Desert Ridge Resort & Spa in Phoenix, Ariz.
The event attracted a cadre of knowledgeable speakers from innovators in the digital space, including Disney.com, Fox Interactive Media, Veoh, MTV, Adobe and Amazon Web Services.
Digitaria’s Khabie felt right at home along such notable companies, and kicked off his presentation by explaining why Digitaria has been so successful enriching the digital strategies of clients such as CBS Corporation, Comcast Corporation and the National Football League.
“We really focus in on what we call the ‘distributed destination,’” said Khabie. “What that means is that when you look at your overall digital strategy, you have to think about how you’re going to build your content to ensure that it’s being distributed across multiple platforms.”
Khabie then suggested that once a clear direction is in place, a couple key questions must be asked: How are you going to differentiate yourself from the market, are you connecting to your consumers and users and what’s the return on investment?
Focusing in on the latter, Khabie insisted that Web 2.0 and social networking technologies are enabling new kinds of distributed experiences for customer and prospects, thus giving companies the ability to drive their bottom lines.
He went on to note Digitaria client Invisible Children, an organization that improves the quality of life for war-affected children, as a prime example of revenue growth. Through innovative features that include interactive videos, viral marketing campaigns, a Facebook application and a tracking system that details exactly how donation dollars are applied, Digitaria not only helped to differentiate Invisible Children while connecting them with prospective donors, but Digitaria has also provided the revenue boost the Invisible Children organization needed to continue their amazing work.
As Khabie said in his presentation, "The end result of the process was big. For Invisible Children- an organization that had nothing, zero, no money- they ended up generating $7 million dollars in revenue just online in 2007."
See more of his insights by watching his full Digital Media Innovation Forum 2008 presentation at http://www.dminnovationforum.com/VirtualForumSelect.php.
Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Some of our active clients include: Atlanta Falcons, Baltimore Ravens, Bravo Television, CBS Corporation, Cobra Golf, Comcast Corporation, DTS Corporation, International Speedway Corporation, Intel Corporation, FOX Corporation, Game Show Network, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, Lifetime Television Network, MTV Networks, NBC Universal, National Football League, QUALCOMM, Inc., SOAPnet, Toshiba Corporation and WPT Enterprises, Inc.
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com