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Digitaria Adds Senior Creative Talent

Trio of Top Hires as JWT Company Continues Rapid Growth
Mar 26, 2012

Digital marketing and technology company Digitaria has made three senior creative hires, spread across its San Diego headquarters and expanding New York outpost, deepening the JWT Company’s interactive design and creative talent roster as it continues to win clients and expand nationally and internationally.

In San Diego, two new creative directors have been hired: Peter Sayn-Wittgenstein and Oliver Duncan.  In a coup for the burgeoning New York office, Matthew Abate of HUGE has been hired as senior design director.

“Where, in the past, we’ve focused more specifically on innately digital creatives, both Peter and Oliver come from traditional agency backgrounds that grew into digital talents,” said Digitaria CEO Daniel Khabie. “Matthew, on the other hand, is a significant digital design talent who will further evolve our East coast presence.”

Sayn-Wittgenstein was most recently an associate creative director at SapientNitro, overseeing digital creative assignments for Sony, Yahoo! and Bare Escentuals, primarily from the agency’s Toronto office and supporting its Boston, Chicago and New York outposts.  Originally a screenwriter of animated programs on Family Channel, YTV and Teletoon, Sayn-Wittgenstein’s first foray into advertising was as a copywriter for a series of smaller shops. He later jumped into digital at BBDO/Proximity in Toronto, where he rose to associate creative director.

Duncan joins Digitaria from the Infusion, where he was creative director, North America in the agency’s Soho office in New York. Previously, he worked at MGSCOMM, where he was managing director of digital services, leading all creative, media, experiential and strategic campaigns. In a career that has seen him serve at agencies in New York, Miami, and Colorado, Duncan has earned extensive retail, healthcare and automotive experience, working with Claritin, Pfizer, Toyota and Scion, as well as food and grocery clients like Fanta, Publix and Birds Eye Foods.

Abate is Digitaria’s first significant creative hire in its New York office, after five years at HUGE, where he rose from visual designer to art director to senior art director, working on several of the IPG digital agency’s most prestigious accounts: Comcast, Time Warner and G.E. He worked with large project teams to cultivate creative online strategies and develop them into experience-oriented concepts and approaches.  Abate drove collaborative efforts between creative, user experience and technology teams, and managed teams of designers on multiple projects. 

All three new hires will report into the agency’s Chief Experience Officer, Daiga Atvara, who also announced the promotion of Paul Drohan to executive design director from creative director.  Drohan is based in San Diego and has been with the company for over eight years.

“Peter, Oliver and Matthew have the same kind of creative passion and easy going collaborative spirit that makes Digitaria a great agency and a great place to work and make things,” said Atvara. “Paul has been a cornerstone of our creative department for years, and his promotion is both well-deserved and earned.”