Digitaria and Ooyala Collaboration Leads to Marketing Strategy Success
Mountain View, Calif. & San Diego- Ooyala, a leading online video platform provider, and Digitaria, a leading digital marketing and technology firm, have been working in collaboration to create highly innovative and interactive Web experiences designed to help organizations strengthen their marketing strategies. Digitaria helps organizations define online strategy and objectives and then articulates a clear and comprehensive path for accomplishing those objectives using the latest Web 2.0 and multimedia technologies. Taking advantage of all forms of marketing, Digitaria is leveraging Ooyala's rich online video platform to bring high quality digital media to its portfolio of offerings. Ooyala Backlot was the perfect complement given its flexibility, scalability, and comprehensiveness. It is important for Digitaria to provide an online video solution that makes streaming video easy to manage for clients. By using Ooyala Backlot, Digitaria is able to offer an end-to-end solution that includes management, delivery, and reporting of media content, to its customers.
“Digitaria seeks out the best and most innovative technology partners to work with and Ooyala’s video solution set integrates well into our overall digital platform,” said John Van Spyk, GM of Digitaria Sports, a division of Digitaria. “Ooyala will help us meet the increasing demand from clients who want unlimited control of their multimedia assets.”
AVP Pro Beach Volleyball Tour, Inc., a lifestyle professional beach volleyball events entertainment company, is an example of an implementation that combines Ooyala's sophisticated technology with Digitaria's technology and design expertise, resulting in an unique, eye-catching user experience. Through this collaborative effort, AVP is able to execute on its online video strategy of bringing high-quality content to volleyball enthusiasts worldwide.
“It is exciting to work with companies such as Digitaria, watching ideas and strategies come to fruition by combining creativity, expertise, and technology,” said JR Becko, Sales Director at Ooyala. “AVP is one of many sites using the power of online video to augment Web environments. It is amazing to see the results that can be produced when two companies with unique areas of expertise collaborate to create a truly revolutionary viewing experience.”
About Ooyala
Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Ooyala's partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install. For more information please visit www.ooyala.com.
About Digitaria
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others. For additional information, please visit http://www.digitaria.com. Follow Digitaria on Twitter.
