Digitaria Brings Fresh New Look To KCRW Homepage
KCRW, the legendary Los Angeles public radio station, tapped Digitaria to design a new look for the KCRW.com homepage in celebration of the launch of the new KCRW music stream Eclectic 24.
The new KCRW homepage brings a more colorful, modern aesthetic, while showing a more focused content architecture. The homepage was designed to reflect the different types of KCRW fans and clearly directs them to the content they are looking for whether it be music, news or on-air material.
"With the new homepage, we were very thoughtful about the different types of KCRW users. We segmented the content in a way that would provide the most information and opportunity for exploration, without overwhelming the user, says Michael Brown, VP, Media & Entertainment at Digitaria.
Additionally, Digitaria designed the landing page for the new Eclectic 24 music stream (www.kcrw.com/music/eclectic24). On this page, KCRW and Digitaria collaborated to create a page that acts as a central hub for fans of KCRW music programming. The new page enables further exploration around the artists featured on the Eclectic 24 stream, along with additional music features like Top 10 Albums, ticket giveaways, music news and upcoming events. Both the KCRW homepage and the Eclectic 24 page feature a live streaming player.
"Partnering with Digitaria on this project was truly a collaborative effort. We started with a list of desired features and ended up with two site pages that exceeded our expectations. The Digitaria team showed a passion for their work, as always, and a commitment to user-centered design," says Anil Dewan, Director of New Media at KCRW.
The partnership between KCRW and Digitaria represents the second significant engagement for the two companies. The first being the KCRW media player, designed and built by Digitaria in 2008.
"Working on projects with KCRW is always an honor. KCRW is well-known for launching the careers of some of the biggest acts in music; it is a pleasure to be a part of that experience. After the success of the media player last year, we were looking forward to another successful engagement with KCRW and we're really happy it all worked out!" says CEO of Digitaria, Daniel Khabie.
About Digitaria
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visithttp://www.digitaria.com. Follow us on Twitter at http://www.twitter.com/digithoughts.
