Digitaria Builds Multiplatform Mobile App Using Revolutionary Single Design Workflow
Pre-release access to new Adobe AIR 3.0 technology fuels USA Network’s Psych Vision 2 Application across iOS and Android for Smartphones and Tablets
San Diego -- (November 7, 2011) -- With pre-release access to the new Adobe AIR 3.0 runtime, digital marketing and technology company Digitaria is among the first interactive agencies to showcase the revolutionary platform technology, which allows a single universal build to run on multiple screens and mobile devices, including iOS and Android.
Digitaria used the AIR 3.0 technology to create the Psych Vision 2 application, an expanded sequel to last year’s popular interactive app for the hit USA Network comic mystery series PSYCH.
“Last season’s app was only available to iOS users and still required two builds,” said Michael Brown, vice president of media and entertainment for Digitaria. “A tool like AIR 3.0 is opening up new opportunities for marketers to reach a growing mobile audience across different devices and platforms with one investment in a universal application.”
Psych Vision 2 provides fans with a richer two-screen experience, as users interact with the series in real time via its popular Character Chatter, unlock exclusive bonus material, play new trivia and earn points with the show’s rewards program, Club Psych. Last season’s version was only available on Apple products, but the use of a single AIR code base allowed USA to make the newly launched app available to a much larger audience through a wider set of mobile devices.
Psych Vision 2 debuted earlier this month at the annual Adobe MAX conference as a prime example of Adobe AIR’s improved multi-platform support and performance, especially for iOS.
The free app is now available for download from the Android Marketplace and Apple App Store in time for the sixth season of PSYCH airing on USA, Wednesday nights at 10 pm ET.
“We expect AIR 3.0 will change the way apps are built in the months and years to come," Brown said. "It takes less time to build and costs less to implement.”
