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Digitaria Creates Analytics Practice Around Omniture

Oct 17, 2007

Orem, Utah and San Diego - Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and Digitaria, one of the largest independent, interactive agencies in North America, today announced a strategic business relationship. Digitaria has created an in-house analytics practice around Omniture, making Digitaria one of Omniture’s certified consulting and implementation partners. Digitaria employees have completed Omniture’s rigorous training and certification process, and have already implemented Omniture for customers such as the Atlanta Falcons, Comcast, Gordon Rush and others.

“Digitaria represents many of today’s biggest brands across a variety of industries,” said Digitaria CEO, Daniel Khabie. “As a significant contributor to our clients’ success, we offer highly personalized and relevant reporting and provide our clients the ability to take actionable steps in improving their online destinations. Omniture has been instrumental in giving Digitaria’s clients deep insight into their online customers and has allowed us to uncover new revenue and content distribution strategies. We have made the strategic decision to form an Omniture practice to enhance our clients’ online business initiatives and provide them with certified, on-staff Omniture experts.”

Digitaria’s most recent success with Omniture is evident in their work with Gordon Rush, a designer of men’s luxury products that are carried in fine department stores and boutiques including Saks Fifth Avenue, Nordstrom and Bloomingdales. Gordon Rush is working with Digitaria to analyze Web site intelligence and execute more targeted and relevant email marketing campaigns to further drive conversions and revenues, while extending and reinforcing the Gordon Rush brand.

“Digitaria is renowned for providing winning digital marketing campaigns,” said Chris Harrington, president, worldwide sales and client services, Omniture. “Our close working relationship with interactive agencies like Digitaria has helped Omniture to strengthen our online business optimization platform and provide great results for agency clients.”

About Omniture

Omniture, Inc. (www.omniture.com) is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About Digitaria

Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world.Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro Inc., KCET Hollywood, NBC Universal, QUALCOMM Inc., Vizio Inc., Warner Bros. Worldwide Television Marketing and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.For additional information, please visit www.digitaria.com.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.