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Digitaria Minneapolis Adds More CRM & Customer Experience Expertise

Oct 3, 2012

As the digital marketing and technology company Digitaria continues to expand its successful push into the American heartland, Forest Taylor has joined the agency’s Minneapolis office as Digital Experience Strategist.

Taylor’s arrival was necessitated by a series of new client assignments, including Best Buy and Life Time Fitness, that followed the July hire of Dan Jurek as Vice President, CRM & Customer Experience, to whom Taylor will report. Additionally, last month, the company added Chicago’s Doug Ruhl as VP of business development, who is also expected to add new opportunities for both the Minneapolis office and San Diego headquarters.

Digitaria merged with the former JWT Minneapolis digital specialist office last Spring.

“I’ve been more than encouraged by the reception Digitaria Minneapolis has received from both marketers and the marketing community at large,” said Daniel Khabie, Digitaria CEO, a Minnesota native who spent summer 2012 in the Twin Cities and now splits his time between the two offices. “Forest fills an immediate need in the Minneapolis office to optimally partner with established and new clients, while deepening the Digitaria talent pool in a region we feel is full of opportunities.”

Most recently, Taylor worked at Martin Williams, Minneapolis, part of the Omnicom network of advertising agencies. While at Martin Williams, he led customer experience strategy on some of the agency’s largest clients: Raymond James, Marvin Windows and Syngenta.  Previously, he led digital strategy for the boutique digital shop Broadhead, and has worked at Thomson Reuters and Fleishman-Hillard as well.

His immediate Digitaria assignments include the fledgling health website Healthy Connect and United Healthcare’s Insurance Solutions and Community and State.