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Digitaria Sports Expands Mission, Social Footprint
Following six straight years of client and revenue growth for Digitaria Sports, its leader John Van Spyk has been promoted to executive vice president for the marketing and technology agency Digitaria, a JWT Company.
The promotion and broader brand stewardship for Van Spyk follows a 12-month period during which Digitaria Sports has nearly doubled in size, adding employees and multiple new accounts to its roster. Digitaria Sports partners with some the world’s most prominent sports-related organizations, including the National Football League (NFL) and several of its franchises, IRONMAN, Association of Tennis Professionals (ATP), US Soccer, Ladies Professional Golf (LPGA), US Triathlon, the San Diego Padres and Under Armour.
“Digitaria Sports is a full-service digital innovation partner that focuses on the power and emotion of sports to create interactive experiences that bring together and engage the fan,” said Van Spyk, who joined Digitaria in 2006 with a specific mission to build the sports vertical for Digitaria. “We’ve been successful because we deliver on the full promise and potential of digital by seamlessly integrating strategy, design, and technology into digital solutions that help our clients evolve their digital roadmap, and ultimately their business.”
Digitaria Sports manages end-to-end web site design and platform development as well as digital marketing programs that span a wide variety of digital solutions, from strategy/consulting, creative, technology, social, mobile, media planning, research/measurement, and sponsorship alignment.
The success of Digitaria Sports has been driven by Van Spyk and his hand-picked team of six sports marketing specialists, which includes professional figure skater Lisa Kauffman, who heads up account management for the group. Van Spyk has more than 15 years experience across all aspects of digital development, and his experience and insight have led to the conception of fan-centric models that focus on technology, marketing and analytics to solve business problems and generate revenue for such clients as ESPN, USA Triathlon, and several NFL teams, among others.
“John is an All-Star, as passionate about the business of sports as he is about the world of modern digital communications,” said Daniel Khabie, Digitaria CEO. “There are very few people in any industry who have such a vast knowledge in both areas; it has made John a true differentiator for Digitaria in our agency’s explosive growth over the past six years.”
Van Spyk said he was eager to partner with Group M and other WPP companies in the sports, technology and entertainment space to continue Digitaria Sports’ growth. “Becoming part of WPP and JWT has proven a great move for Digitaria and Digitaria Sports,” Van Spyk said. “It has opened the door for alignment with other great agencies in our network, which will help us showcase our expertise and capabilities to a broader market.”
About Digitaria Sports
Digitaria Sports is a division of Digitaria, a full-service digital marketing and technology firm and OMMA Magazine’s current Design/Interactive Agency of the Year. Digitaria Sports specializes in digital sports marketing and CMS platform design and development for some of the top names in sports. Digitaria, founded in 1997, has offices in San Diego, Minneapolis, New York, San Francisco, Los Angeles and Salt Lake City. Digitaria provides integrated business solutions that include digital product innovation, web strategy, interactive marketing, optimization and analytics, design, user experience, hosting and content management technology, and web development. Part of WPP, the world’s largest marketing services holding company, and aligned with legendary advertising agency JWT, the agency’s rapid growth has been built upon the melding of digital creative design with technology, which enables Digitaria to concept groundbreaking ideas and then use in-house resources and talent to bring those ideas to life. Digitaria Sports is on Twitter at @Digi_Sports.