Digitaria Unleashes DriveCam’s ’08 Redesign
San Diego- Just like the importance of major auto manufacturers implementing alternative-fuel solutions into their newest fleet of cars, San Diego, Calif.-based DriveCam recognized that it needed to kick its Web site up with video, content and social networking applications to better show the world how their driver risk management program can benefit everything from fleets to families. Enter Digitaria, a full-service digital technology and marketing firm. Digitaria, which has become known as a national and international innovator in the digital arena, stepped up to the plate to guide DriveCam with its recent Web site redesign to make it more user-friendly, technologically advanced and aesthetic than before. The final product is a culmination of Digitaria’s creativity, market wherewithal and tech savvy. “We had certain objectives and requirements for the project, and the team at Digitaria not only took these into account, but came to the table with many of their own suggestions and determinations about potential directions that the Web site could take,” says Kathleen Glass, DriveCam’s director of marketing. To meet DriveCam’s expectations, Digitaria integrated a state-of-the-art CMS platform, and focused on various custom features to enrich the user experience for the disparate type of visitors. Furthermore, Digitaria streamlined content accessibility and navigation to enable each visitor persona to easily find relevant data to their whether they were a family with a teen driver or a manager of a commercial fleet. The flexible CMS structure allows DriveCam’s marketing team to quickly create and publish content for specific industry segments as it becomes available. The new site also makes new content quickly available through RSS feeds. About Digitaria Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visithttp://www.digitaria.com. About DriveCam Inc.
Digitaria (www.digitaria.com) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Some of our active clients include: Atlanta Falcons, Baltimore Ravens, Bravo Television, CBS Corporation, Cobra Golf, Comcast Corporation, DTS Corporation, International Speedway Corporation, Intel Corporation, FOX Corporation, Game Show Network, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, Lifetime Television Network, MTV Networks, NBC Universal, National Football League, QUALCOMM, Inc., SOAPnet, Toshiba Corporation and WPT Enterprises, Inc.
DriveCam is a global Driver Risk Management company that reduces claims costs and saves lives by improving the way people drive. The company has been reducing risky driving behaviors for more than 10 years. By combining sight and sound, expert analysis and driver coaching, DriveCam has reduced vehicle damages, workers’ compensation and personal injury costs by more than 50 percent in nearly 100,000 commercial, government and consumer vehicles. DriveCam has the world’s largest repository of events reflecting actual risky driving behaviors. In 2007, Inc. magazine included DriveCam on its list of the 500 fastest-growing, privately held companies in the U.S. for the third consecutive year. For more information, visit www.drivecam.com.
