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DiscoverLosAngeles.com Sweeps Pixel Awards Travel Categories

Completely redesigned site wins both public and judges’ awards; a rare double play
Feb 25, 2013

The recently relaunched travel and tourism website DiscoverLosAngeles.com was honored among strong competition at last Sunday’s other big awards show, the Pixel Awards. DiscoverLosAngeles.com won the official Pixel Awards Best Tourism website Award, and also won the category’s  “People’s Champ” Award, the result of open voting the Pixel Awards held before Sunday’s official announcement.

The Pixel Awards, established in 2006, are given to the “Best of the Web – Honoring compelling sites that have shown excellence in web design and development.” There are 24 diverse categories, from traditional ones like sports and travel to more esoteric categories like Weird, Geek and Green. With its reliable track record for the quality and usability of its winners, the Pixel Awards have grown to become a leading Awards show in the digital marketing sphere, and had a record-breaking number of entries for 2013.

“It is doubly satisfying to win both of these categories, because the judges know what’s beautiful, but when you connect with the people, you know the site’s going to get used,” said William Karz, director of digital marketing for the Los Angeles Tourism & Convention Board (LA Tourism). "We are honored by the recognition and thrilled to say that traffic has increased by 50 percent since launch. Locals and visitors alike are finding discoverLosAngeles.com to be their essential Los Angeles resource."

The organization unveiled discoverLosAngeles.com in October 2012 as a global online resource for both LA visitors and residents. It answers questions about the city and more, direct from celebrities and local personalities including Holly Robinson Peete, True Blood’s Stephen Moyer, Dermot Mulroney, Pau Gasol, Tony Hawk and Los Angeles Mayor Antonio Villaraigosa, among many others with new contributors all the time. 

The site, designed and built by the digital marketing and technology company Digitaria, uses a map-based neighborhood approach to introduce the vibe of each area, from Downtown to the beaches and the valley – as well as where to eat, shop and play, and top activity suggestions from both stars and ordinary but well-informed and opinionated city residents.

DiscoverLosAngeles.com was designed to be the definitive one-stop hub for comprehensive, interactive and current information about all that Los Angeles offers in a variety of lifestyle categories including culture, sports, attractions, nightlife and dining.
Some of its special features include:

  • An Experience Builder – Users can add any activity, including recommendations from the celebrities, to a “My LA Bucket List,” with a Google Maps feature indicating where selected activities are in relation to each other.
  • Social Interaction – Social sites Facebook and Twitter are incorporated in to the site allowing real-time sharing and feedback, along with online services such as hotel booking capabilities and Open Table for restaurant reservations.
  • A robust events calendar – A comprehensive and curated special events calendar integrating event feeds from Ticketmaster and ExperienceLA, as well as user-submitted events organized by interest and covering everything happening in LA from sports to entertainment to arts and culture.

“We wanted discoverLosAngeles.com to have a personality like the city, but we knew the personality of that city differed from neighborhood to neighborhood,” said Digitaria’s Chief Creative Officer Daiga Atvara. “This site captures that, captures the distinct flavor and life of Los Angeles’ different neighborhoods. It makes it easier to understand the city and much more fun to get around.”

Other finalists in the very competitive category were Four Seasons Hotels, JetBlue, the Nomad Hotel and Utah.gov.  The complete list of Pixel Award winners can be found here: http://www.pixelawards.com/nom_win_2012.php