LPGA Digitally Redefines Women’s Golf Experience
New Digital Assets Bring Fans Closer to Golf Association’s Global Stars and Worldwide Tournaments
San Diego, CA (December 21, 2011) – The LPGA, the world’s leading golf organization for women, has engaged award-winning digital marketing and technology agency Digitaria to redefine and rebuild its website and digital presence.
The LPGA is the oldest active women’s professional sports association in the United States. Since its inception in 1950, the LPGA has grown to become “Golf’s Global Tour,” with players from more than 25 nations, tournaments in more than 10 countries annually and the accompanying reach of global television and digital availability.
One of the association’s key guidelines for Digitaria has been to envision and deliver a new digital platform to power LPGA.com and other key content and social channels, in tune with the LPGA’s mission statement which emphasizes passion, leadership, approachability and the importance of cultivating relationships with fans, sponsors and students.
“The evolution of the web, social media and mobile has forever changed fans’ expectations by making famous personalities more accessible,” said John Van Spyk, EVP of Digitaria Sports. “The LPGA boasts phenomenal global athletes, each with her own story, passion and worldwide appeal, and our fan-centric approach will bring them into the forefront of the LPGA’s digital experience.”
The new LPGA.com, to be launched in early 2012, will feature greater and more organic social integration, and be designed to bring fans closer to both athletes and tournaments through rich media, player profiles and live stats integration. Digitaria’s sports experts have been engaged to strategically rebuild and maximize the LPGA’s online resources to help grow women’s golf nationally and internationally and create new opportunities for the sport and its players.
“We evaluated more than a dozen potential partners and Digitaria Sports stood out for the innovative sites and their expertise in sports, particularly with associations with similar dynamics to the LPGA, such as WTA, ATP and US Triathlon,” said LPGA Chief Marketing Officer Jon Podany. “Their work to enhance LPGA.com will better convey the unique personalities and stories of our players and give our fans a better resource to engage with the LPGA and our stars.”
The LPGA joins an impressive Digitaria client roster, including sports clients like the ATP, the NFL and several of its franchises, the WTA, USA Triathlon, US Soccer, and Under Armour.
About the LPGA (Ladies Professional Golf Association)
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour – formerly the LPGA Futures Tour – consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.
About Digitaria
Digitaria is a full-service Marketing and Technology firm, with offices in San Diego, New York, San Francisco, Los Angeles and Salt Lake City. Founded in 1997, Digitaria provides integrated business solutions that include digital product innovation, web strategy, interactive marketing, optimization and analytics, design, user experience, hosting and content management technology, and web development. Part of WPP, the world’s largest marketing services holding company, and aligned with legendary advertising agency JWT, the agency’s rapid growth has been built upon the melding of digital creative design with technology, which enables Digitaria to concept groundbreaking ideas and then use in-house resources and talent to bring those ideas to life. By offering customers the widest range of technology and services under one roof, Digitaria continues to provide innovative solutions that guarantee clients remain at the forefront of the digital revolution. Its clients include Qualcomm, NBC/Universal, Under Armour, Royal Caribbean, DreamWorks, SoCal Gas, the NFL and several of its franchises. Its website is www.digitaria.com.
