San Diego-
WHO: Daniel Khabie, co-founder and CEO, Digitaria and Ken Graiwer, vice president, Interactive, World Poker Tour
WHAT: eMarketing Association’s eM8–West
Session -- Building Winning Destination Web Sites, World Poker Tour Case History
World Poker Tour (WPT) partnered with Digitaria to create www.worldpokertour.com, a cohesive global Web site for players and fans. The Web site, launched in January, is a key step in elevating the WPT online brand, effectively equipping worldpokertour.com to support all partners as well as the increasing levels of traffic, and creating an enhanced user experience for Web site visitors. During this session, Khabie and Graiwer will detail each step of the Web design process, from identifying digital objectives to working directly with poker players to collect input from regular site visitors to ultimately delivering a media-rich online destination that extends the excitement of the WPT television events to Web site visitors everywhere.
WHEN: Tuesday, April 15 at 1:45 p.m.
WHERE: San Francisco Hilton
750 Kearny Street
San Francisco, Calif. 94108
The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. eM8-West is an executive-level event that features presentations from top leaders in the eMarketing arena. For more information on eM8-West, please visit http://www.emarketingassociation.com/2008/SF/index.htm.
About Digitaria
Digitaria (www.digitaria.com) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.