San Diego– Digitaria, a full-service digital marketing and technology firm, today announced it has successfully completed the Interwoven Optimost certification process. Digitaria’s certified team of specialists can now test and optimize customer Web sites using the Interwoven Optimost Website optimization solution.

The Interwoven Optimost Website optimization solution allows online marketers to get the most from their existing Web site investments by maximizing online conversion rates. The Interwoven Optimost Website optimization solution provides customers with multiple forms of testing and content targeting, from simple single-element and page concept (A/B) testing, to comprehensive multivariable tests. By analyzing real-time customer interaction data from tests, Digitaria can help customers understand how much each individual Web site element contributes to the overall response rate. 

Interwoven selected Digitaria to be a charter member of its certification program based on Digitaria’s expertise in Web analytics and measurement, and its deep knowledge of the full range of Interwoven products. “Digitaria is focused on helping customers meet and exceed marketing goals by increasing online conversions and customer engagement,” said Daniel Khabie, Digitaria CEO. “Interwoven’s Optimost Website optimization solution allows us to test and optimize our work, ensuring all our customers’ online marketing initiatives are maximized for success.” 

About Digitaria
Digitaria (www.digitaria.com) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others. 
 
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.