Omniture
Omniture is a leading provider of online business optimization software. Omniture’s software, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance of marketing and sales initiatives. Along with the creation of an in-house analytics practice built around the Omniture software, Digitaria is certified as an Omniture consulting and implementation partner.
The shift to online marketing is accelerating and Omniture provides marketers a faster, easier and more cost effective approach to drive business success. With Omniture, digital transactions from Web sites and other online channels, suc as mobile, video and social media, as well as offline channels, such as point-of-sale and call centers can be captures, stored and analyzed to perform multiple tasks.
As a result, Omniture customers can more fully leverage the Internet and emerging digital channels to increase revenues, improve customer service and operational efficiency, and maintain a competitive edge.
For more information about Omniture’s products and services, visit http://www.omniture.com/.
