Strategic Consulting, Web Analytics, Business Intelligence & Campaign Tracking
Analytics is essential. If you’re investing your money, you want to know whether it’s working -- or not.
So, a few years back, Digitaria aspired to develop the most advanced teams of analysts, mathematicians, and strategic marketing consultants in the industry. Basically, a killer collection of numbers geeks.
We’ve achieved that. Since 2008, Digitaria has grown our analytics department from a single practitioner to more than a dozen analytic experts, and now regularly provides clients with a customized strategic roadmap to drive business growth through true, real-time customer intelligence.
Digitaria partners with industry leaders in web analytics – Omniture/Adobe, Unica, Webtrends, Google -- to provide our clients with a full spectrum of scalable enterprise-wide customer insight solutions:
- Digital strategy
- Strategic roadmaps,
- Software/SaaS vendor evaluations,
- Data integrity audits,
- Enterprise implementations,
- Reporting,
- Digital dashboards,
- Expert analysis
- Ongoing optimization
Implementing the right tools for your specific business needs is a critical step. But applying the right team to maximize the benefits of these tools is often even more critical to driving business growth.
World Class Measurement
Analytics allows companies to accurately understand how their visitors interact with their brand. Moving away from gut instinct, we help companies craft data-driven business strategies capitalizing on the Web and site experiences to support the long-term goals of the organization. Our Analytics & Insights team captures, analyzes and optimizes customer data from both online and offline marketing and customer touch points to keep the voice of the customer central to your core business decisions.
P.A.R.T.
In establishing itself as a world-class analytics consultancy, Digitaria has created 4 specific teams within its practice to address client needs.
Perform Analytics - for engagements with heavy e-Commerce, lead generation and media measurement components.
Achieve Analytics - for engagements that require on-boarding clients with Web analytics and establishing Web data as a component of the company's intelligence reporting.
Reach Analytics - for engagements which require exploring and experimenting with new frontiers in online measurement, including social APIs, mobile apps and digital signage.
Thrive Analytics - for engagements with Web analytics savvy clients who know what they need, have an established analytics infrastructure and want to push it to the next level.
Digitaria Analytics is a closely-knit group, so there is extensive cross population among the teams. As one team determines the best use for data in a particular scenario, those learnings are incorporated into other groups' best practices.
