Interaction, Conceptual and Brand Design
We deliberately don’t call our Experience Design division "creative." Everyone in our company is creative. Through Experience Design, our designers, user experience specialists and animators define how online experiences should work and function as well as how it should look and feel. We design Web sites, mobile applications, kiosks, touch screen interfaces, digital signage and just about any other on-sceen "experience" that will connect people to your brand. These experiences drive consumers to visit, to use and return to your brand/content.
Designers at Digitaria believe that function (interaction design) has to be rooted in user needs and expectations while form (visual design) has to make the function usable and desirable. We don’t look at form and function as separate, unconnected items—we believe the union of both is what makes the powerful design our clients want and need.
Digitaria offers various specialties under both Interaction and Visual Design. Taking the time to research and segment users through use cases, needs analysis and interviews, creating wireframes and storyboards, generating flows and navigation maps, prototyping and additionally evaluating the site/product is what makes our Interaction Design so user oriented. Our Visual Design platform is just as extensive, offering conceptual/brand design, motion/rich media design and development, style guides and more.
