On-Site Community Platforms, Digital PR, Conversation Monitoring & Analysis
Today, one form of eavesdropping isn’t rude, it’s a necessity. And you can’t just listen to what your customers are saying about your brand – you need to understand how to react to it.
Using data to create a meaningful way to interact with customers is the overall purpose of participating in social media. You can’t simply transplant your existing campaign into it; social media requires you be able to interact and connect with customers on a personal, nonintrusive level that educates them about your product and services.
Providing a unique way for your brand to effectively reach customers, social media marketing is a dynamic strategy whose power will yield tremendous benefits for your company.
Understanding your social media "reputation" creates several interesting opportunities in marketing and public relations. The prevalence and variety of social media enables customers to impact your business in real time. Knowing what consumers "think" of your brand is the only way to be sure you are positioned correctly.
Digitaria’s social media services include end-to-end implementation combined with a robust distribution strategy to monitor, analyze, engage, then measure. We create the solution, listen to the conversation, create benchmarks by spotting trends, interact with customers enabling PR efforts, and provide context for web analytics via key performance indicators. Digitaria Social Measurement gauges the overall online consumer awareness driving your brand, measures the effectiveness of programs designed to accelerate organic sales and identifies key online influencers and where they congregate.
Social Media Pulse
An in-depth program designed to help marketers find their target audiences, Social Media Pulse transforms collected information into an actionable plan to connect with them. Taking the guesswork out of your social media initiatives, Social Media Pulse creates a step-by-step plan that eliminates potential obstacles and gets “beyond the numbers” to help you understand existing perceptions about your brand. Combining leading industry data with customized primary research, we help you to build a strategy that will spark conversation about your brand and address potential roadblocks which may be preventing you from reaching prospective customers.
Reputation Management
Understanding your social media "reputation" creates several interesting opportunities in marketing and public relations. The prevalence and variety of social media enables customers to impact your business in real time. Knowing what consumers "think" of your brand is the only way to be sure you are positioned correctly.
Social Implementation & Measurement
Digitaria’s social media services include end-to-end implementation combined with a robust distribution strategy to monitor, analyze, engage, then measure. We create the solution, listen to the conversation, create benchmarks by spotting trends, interact with customers enabling PR efforts, and provide context for web analytics via key performance indicators. Digitaria Social Measurement gauges the overall online consumer awareness driving your brand, measures the effectiveness of programs designed to accelerate organic sales and identifies key online influencers and where they congregate.
