As a result, the Gateway One computer is positioned in the market as the sleek PC alternative to the Apple iMac. Creatively, the campaign uses as its centerpiece a unique circular interactive graphic to symbolize the idea of “oneness” and the product’s balance of beauty and functionality. Digitaria worked with Departure to create the concept as well as various online components of a marketing campaign that includes broadcast-ready commercials and an interactive microsite (http://www.beautyofone.com/).

The site is fully XML driven allowing for easy and on-the-fly maintenance, the ability to accommodate other product features, additional media, content, features and products. Digitaria directed a photo and video shoot for the Gateway One project to obtain footage custom to the digital campaign.