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Analytics & Optimization
Analytics & Optimization. We make the vision of being a data driven organization a reality. We use analytics technology to enable measurement across mobile, social, web and the Internet of things. We connect digital measures to business outcomes and generate insights. We recommend actions that can be taken to ensure experiences and content that generate brand value and revenue are findable through search, sharable through social and measurable with analytics.
- Measurement Strategy
- A/B and Multivariate Testing Roadmap
- Data Model and Analysis Plan
- Vendor Assessment
- Reporting Audit
- Training / Governance
- Data Visualization
- Information Design
- Analytics Tracking Audits
- Analytics Implementation Plans
- Reports Reconciliation
- Scalable Reporting Infrastructure
- Monitoring and Maintenance of Tracking Codes
Tableau - Connects to a variety of databases, including Amazon Redshift and Google Analytics, Taleau delivers better storytelling and faster insight.
Compete - Researches competitors website traffic, benchmark performance, engagement and demographics to key in on new keywords, track referral sources and uncover opportunities.
Netbase - Monitors social media for real-time reactions to crisis and opportunity and to inform content creation.
ObservePoint - Accurately audits and verifies tracking tags including web analytics, voice of customer, media, video and remarketing codes for the most reliable data.
Moz Analytics - Aggregates data on content, search marketing, social activity, brand mentions and inbound links.
Adobe Marketing Cloud and Google Analytics - Shows the full customer picture across ads and videos, websites and social tools, tablets and smartphones.
Measurement Strategy & Framework For Analysis & Reporting
- Clarify objectives in terms of audience and intent.
- Develop goal-oriented KPI & metrics for assessment.
- Define optimal reporting for decision support.
Analytics Methodologies. We apply analytical rigor to all things digital, turning information into action. Here's how: