You are here


7 fun facts about re-launching

The facts behind building a site to more accurately represent Qualcomm as a leader in mobile technology


Digitaria has an incredible relationship with Qualcomm that’s grown exponentially throughout our partnership. For the past year and a half, we’ve been helping Qualcomm redesign and build their new website that launched in August. The redesign effort was inspired by Qualcomm’s need to relate to their consumer audience, both visually and through messaging, and their goal was to present their content with cutting-edge user experiences that were fluid, fast and responsive. They ultimately wanted the site to more accurately represent Qualcomm as a leader in mobile technology. Tasked with producing such a groundbreaking site, these are some of the fun facts you should know about our experiences while creating


17: the number of months it took to re-build

Qualcomm is a great brand, so we were very lucky to start with an incredible foundation. Our team began by using a new framework, building out wireframes, designing to those wireframes, writing new content and developing unique secure settings. In order to accomplish all of these tasks, we needed Digitaria firing on all cylinders. This meant involving every Digitaria office, and collaboratively working with all niches of our company to produce an amazing site.


78: the total number of people it took to create the site

On both the Qualcomm and Digitaria side, the collaborative efforts were enormous. “There were no silos”, Matt Kirkpatrick, Senior Visual Designer, explains. “The user experience team, visual designers, copywriters, developers, producers, account teams and our clients all worked together throughout this project. Everyone was a thinker, and everyone had a hand in everything.”


Our main goal was to create a website as cool as the brand

Many people don’t realize how cool Qualcomm is. Jack Fahden, Creative Director at Digitaria explains, “People likely use five pieces of Qualcomm technology before getting out of bed. Our goal is to make them aware of this.” Our challenge was taking an “ingredient” brand like Qualcomm—one that makes up the parts of a finished product—and educate consumers about the incredible experiences and capabilities their company provides for people on a global level. We also wanted to make the site look super sleek and user friendly, something that immediately shows and tells someone that Qualcomm is an interesting and extremely relevant brand.


USA Today’s site was our biggest inspiration

Although is built in a different framework, their site inspired us to use a similar javascript framework, Ember.js. Qualcomm and Digitaria collaboratively decided to use Ember, which produces a bleeding-edge framework for richer, more “native-app-like” experiences. Ember has the ability to manage the complexity of large applications and websites with grace. The key benefits you will find on include:


  • Faster page loads and no page reloads for seamlessly moving between screen
  • Visitors can effortlessly engage with and explore more content with features like swiping left and right
  • Libraries of information are unified into one platform was designed “tablet first”

It’s common to hear the term “mobile first” when designing for a brand, but our team decided to use a “tablet first” approach, meaning’s user interface is designed for touch and application-based interactions. Desktop “click” interactions were considered a second priority. Lauren Kerr, Executive Producer at Digitaria explains, “Think of what they [Qualcomm] are. They are the mobile industry. They need a website that does the same thing.” It simply makes sense for Qualcomm’s site to optimally work and run on all of the products they help power, and the “tablet first” approach allowed our team to start in the middle and work both ways so that we wouldn’t limit content or experiences on any screen.


Failure was an option

“Failure in a good way” is something the Qualcomm team embraced when it came to experimenting with different types of design and user experiences. Matt Kirkpatrick, Senior Visual Designer explains, “We were allowed to fail in a good way. Some clients are afraid of that.” Qualcomm was willing to let our team try, and try again to ensure that this site was as close to flawless as possible. From an agency perspective, this was an amazing opportunity to find out what did and did not work. It was an opportunity to take risks we might never have the chance to take again. “Some of the amazing stuff we created will never be seen by the public, but I’m just as proud of that work as I am of everything that’s live on the site,” Matt admits.


Ultimately, it’s learning opportunities like this that our agency’s employees have all become better designers, writers, developers, problem solvers, critical thinkers and innovators.