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Digitaria Takes 2010 eMetrics Marketing Optimization Summit by Storm

May 12, 2010

Digitaria, a leading digital marketing and technology firm, announced that their Director of Analytics Karen Bellin, Senior Web Analyst Joy Billings and Web Analyst Chris Book will all be moderating the eMetrics Marketing Optimization Summit on May 3 – 7 at the Fairmont Hotel in San Jose, CA.

Welcoming an array of industry professionals, ranging from marketing managers and web analysts to business intelligence experts, the eMetrics Summit is designed to inform participants on how to increase return on online investments.  Recognized as the premier event for optimizing online marketing value, this week long summit is an opportunity for industry professionals to network and discuss the latest in interactive strategies; including Website Optimization, Search Analytics, Social Media Optimization, Behavioral Targeting, Competitive Analysis and many more. 

“Digitaria is committed to providing our clients and partners with the most data-driven interactive strategies and latest in web optimization,” explains Digitaria’s Director of Analytics Karen Bellin.  “The eMetrics Summit is a great opportunity for us to build upon that commitment and help take our work to the next level.”

As Digitaria’s analytics experts, Bellin, Billings, and Book will be moderating several of the summit’s panels throughout the conference.  Bellin will be moderating the Web Analytics Advanced Track on May 5, while Book and Billings will be moderating the Marketing Management Track on May 5 - 6.
Hosting an array of expert speakers from around the globe, the conference will feature several keynote presentations from leading industry professionals such as Target Marketing expert Jim Sterne, Allstate’s Senior Internet Marketing Manager Lizzie Schreier, Expedia’s Vice-President Global Analytics and Optimization Joe Megibow, as well as Avinash Kaushik, Author of Web Analytics 2.0.

About Digitaria

Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable.

Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others. 

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.
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