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Flora Skivington Joins Digitaria San Diego

Will focus on Del Monte and new business opportunities
Jan 17, 2014

SAN DIEGO (January 17, 2014)  As the strategy department at Digitaria continues to flourish, the San Diego office welcomes the talents of Flora Skivington to their team. 

Based in San Francisco, Skivington will take on the role of Director of Brand Planning, focusing on Del Monte’s Nature’s Recipe campaign while supporting new business opportunities. She will report to Gretchen Cordova, VP Marketing Strategy. 

Skivington brings over fifteen years of diverse international strategic experience. From her work on integrated campaigns at world-renowned Saatchi & Saatchi London to the highly awarded UK agency AMV BBDO, Skivington has successfully performed on a number of projects.  

After a move to the United States, Skivington worked in both New York City and San Francisco, lending her skills to agencies like Olilvy & Mather in New York, where she lead the global strategy for Kodak. At McCann Erickson in San Francisco where Skivington was hired as SVP, Head of Strategic Planning, her clients included Microsoft and Del Monte, amongst others. She then went on to create her own strategic consultancy, focusing on a wide range of projects for both digital and traditional agencies. 

“Flora possesses the passion and diverse experience that is integral to Digitaria,” said Doug Hecht, the marketing, technology and data company’s president and chief operating officer. “Her success in strategy speaks for itself and she is an important addition to our team.”

Besides her skills in the strategy space, Skivington prides herself on her artistic and filmmaking experience. A graduate of Oxford University and San Francisco Art Institute, Skivington is part of an artist collective and shows her films in art galleries and at film festivals.