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Press Releases

Digitaria Tech Team is Africa-Bound

LRA Crisis Tracker Creators to blog from Uganda, Rwanda, Nile River in support of human rights partner Invisible Children
Feb 24, 2012

Following its successful creation, development and launch of the LRA Crisis Tracker, in partnership with the human rights organizations Invisible Children and The Resolve, digital marketing and technology company Digitaria will send three members of its tech team most closely involved in the Crisis Tracker’s implementation to central Africa to see Invisible Children’s work on the ground as it battles the Lord’s Resistance Army (LRA).
Chief Technology Officer and 2011 San Diego IT Executive of the Year Chuck Phillips, multimedia Art Director Matt James, and software engineer Jonathan Dietz fly from San Diego Friday morning, arriving in Entebbe, Uganda, Saturday evening.  They will chronicle their travels on Digitaria’s blog as they tour a variety of areas throughout Uganda, Rwanda and Central Africa that are integral to the history of the LRA and Invisible Children’s continuing efforts to raise awareness of the group’s activities and end its reign.

The LRA is a brutal rebel group responsible for Africa’s longest-running armed conflict. It has murdered and mutilated innocent civilians for more than two decades, across four countries. Their self-appointed messiah, Joseph Kony, uses fear and psychological manipulation to control the regime. The key to the LRA’s continued survival has been the kidnapping of children who are conscripted into their ranks, more than 30,000 since the formation of the LRA, according to UN reports.

Digitaria hires 'MashableMetrics' Creator as Director of Analytics

Thomas Bosilevac joins Digital Marketing and Technology Agency’s Vibrant Analytics & Optimization Division in Key Senior Role
Feb 15, 2012

Continuing to expand its team in an area that has evolved into a highly successful unit of its full-service digital marketing and technology company, Digitaria has hired Thomas Bosilevac as Director of Analytics.

Bosilevac most recently managed Microsoft’s Intranet Analytics Service, used across hundreds of internal SharePoint sites. He is best known as the creator of MashableMetrics, a patent-pending online data automation service. He has held a series of diverse roles in the digital space while keeping data-driven management at the forefront of his interactive strategies since 1996.

“Thomas is a leader in the field of analytics data integration, report automation and synthesizing insights into one perfect slide,” said Karen Bellin, Digitaria’s VP of analytics and optimization, to whom Bosilevac reports. “Under his leadership, our analysts will be pushed to deliver increasingly holistic insights and recommendations that empower our clients.”

Taylor Guitars Website Redesign Celebrates Community and New Product Line

Relaunch of Comes in Harmony with Annual National Association of Music Merchants Show in Anaheim
Jan 19, 2012

Leading guitar manufacturer Taylor Guitars this week relaunched it’s popular website, designed and built by digital marketing and technology company Digitaria. The new ties the vibrant community of Taylor players together through lifestyle-focused content featuring artists, videos, social channels, news and events, all in one dynamic resource. 

Dramatic and virtuoso user experience improvements were the primary digital goals for Taylor Guitars. With new navigation tools, players can search by shape, tonewoods, series and even categories to discover their dream guitar, or learn more about Taylor’s extensive line of guitars. Each guitar is spotlighted on a “details” page that brings the model to life through high-quality images, specs, and associated news. The new homepage puts the focus on Taylor Guitars’ features, breaking conventional design standards with a mid-page navigation bar.

Fans visiting the new site can expect to find not only a resource of information, but a multimedia experience. Taylor content includes the quarterly owner’s magazine, Wood&Steel, exclusive artist videos, stories and the latest schedule of stops in popular Road Show and Find Your Fit player events. International fans can also enjoy the site, as select portions will be translated in a variety of different languages. Players seeking support for common guitar issues or looking for the latest Taylor news can access the Taylor Tone, the company’s multimedia news section.

LPGA Digitally Redefines Women’s Golf Experience

New Digital Assets Bring Fans Closer to Golf Association’s Global Stars and Worldwide Tournaments
Dec 21, 2011

The LPGA, the world’s leading golf organization for women, has engaged award-winning digital marketing and technology agency Digitaria to redefine and rebuild its website and digital presence.
The LPGA is the oldest active women’s professional sports association in the United States. Since its inception in 1950, the LPGA has grown to become “Golf’s Global Tour,” with players from more than 25 nations, tournaments in more than 10 countries annually and the accompanying reach of global television and digital availability.

One of the association’s key guidelines for Digitaria has been to envision and deliver a new digital platform to power and other key content and social channels, in tune with the LPGA’s mission statement which emphasizes passion, leadership, approachability and the importance of cultivating relationships with fans, sponsors and students.

Digitaria’s LRA Crisis Tracker Wins “Best in Show” at 2011 MediaPost Creative Media Awards

Groundbreaking mix of old and new technology for humanitarian organization Invisible Children tops strong field
Dec 14, 2011

The LRA Crisis Tracker, a joint project between humanitarian organizations Invisible Children, Resolve and the digital marketing and technology company Digitaria, last night won a pair of Creative Media Awards, including “Best in Show,” at the annual awards ceremony in New York City.  

The awards, in their eighth year, were presented by the marketing trade publication MediaPost, and celebrate the most creative media and marketing campaigns of the past year.

The LRA Crisis Tracker uses the latest mapping and social technology to tip the balance of power against African terrorists, murderers and child kidnappers of the Lord's Resistance Army, led by the convicted war criminal Joseph Kony.  The LRA Crisis Tracker melds older technology with the newest, using a blend of high frequency radios, information aggregating cloud computing software, original mapping technology, websites and social networking tools to both track and chronicle the activities of the guerrilla group, while empowering isolated African communities to share LRA information and puts a bulls-eye on their actions.